How To

How to Increase Your Website Traffic Without SEO in 2023

There’s an old expression — never put all of your eggs in one basket. Although search engine optimization (SEO) is one of the most powerful tools available for digital marketers, it’s not the be-all-end-all marketing solution. For example, if search engines like Google change their algorithm, you could potentially lose your progress and have to start over from scratch. 

A well-balanced strategy of website traffic acquisition tips will help you to build your success online.

Keep reading to learn more about boosting your traffic and why it’s important.

A graphic with text: SEO it's only one piece of a complete digital marketing plan

How growing traffic without SEO can benefit your business

SEO is an important part of your digital marketing plan, yet it’s only one piece of the full puzzle. Building your following online with other methods will diversify your strengths and boost your business in the long run.

The benefits of SEO alternatives include: 

  • Competition: Topics with heavy competition may take months or even years to rank toward the top of the search engine results page (SERP) with SEO. Including other methods in your strategy will help your business thrive while you build slowly and steadily toward your SEO goals. 
  • Skills: Excellent SEO requires some technical know-how when it comes to copywriting and website management. If you’re still building these skills, you can still launch your business and begin growing search traffic when you implement several different marketing strategies. 
  • Diversification: Over the years, famous updates like Google Hummingbird have disrupted how Google displays results. The next time one of these major updates occurs, you’ll have peace of mind if your traffic comes from more than just SEO.

6 tips to skyrocket your traffic on the web without SEO

We’ve chosen six of our favorite tips for building traffic without SEO so you’ll have a toolkit to build a better presence online. The key to building traffic is to focus on the customer’s needs, wants, and desires. You should provide reasons for customers to view your website and enjoy content far beyond the purchase of a product or a service.   

  1. Content marketing

Content marketing is a foundational step in excellent digital marketing. Companies use this strategy to create inspiring, engaging, educational or entertaining content that attracts the target audience simply through high-quality ideas. 

For example, Home Depot provides instructional how-to videos and articles on home repair. When the audience for home repair reads the article for a solution to their problem, they also learn about the Home Depot brand as a potential supplies solution. The target audience is now already on the relevant website and receiving exposure to marketing messages from a brand they trust.

You can create content that attracts your demographic across different mediums. The main examples of useful content include the following: 

  • Blogs
  • Newsletters
  • Podcasts
  • Webinars
  • Videos
  • Photos
  1. Public relations

Another method for building websites is to focus on public relations (PR). You can appear in interviews to talk about your business or sponsor a local charity event. Don’t be afraid to start small with lesser-known interviewers — these appearances establish you as a trusted and familiar face and gradually build your following over time.

  1. Paid media

One of the quickest methods to expand your traffic online is paid ads. Other projects like content marketing and PR may take months to produce success. However, paid ads might generate hundreds or even thousands of clicks instantly.

These ads can also provide a significant return on investment (ROI) because they accurately target a particular audience. For example, Facebook provides a wide array of demographic options to help you find just the right customers. 

  1. Guest blog

Guest posting is a popular way to approach building your credentials online. Many websites post their expectations or guidelines for posts and invite submissions, while you can investigate other sites and simply reach out to them with a friendly email or phone call. Although the company may not allow you to mention your products, your brand name should at least appear with your name so interested readers can find you. 

  1. Link building

Many popular SEO experts recommend link-building strategies for Google. However, link building is also an important traffic source beyond optimizing for search engines. Link building for brand awareness focuses on inviting customers to visit your website and generating engaging conversations around your brand. 

For example, if you create highly shareable posts, audiences are more likely to post content on social media with a link to your website. You can also offer influencers free copies of your product in exchange for a review with a link back to your website.

  1. Email marketing

Email marketing statistically provides a return on investment (ROI) of $44 for $1 spent to create the email campaign. The exponentially large ROI comes from the opportunity to build a long-term relationship with your customers. 

An email is a useful persuasion tool. The customer has permitted you to contact them with your links and services. It’s key to create high-value content that focuses on what the reader wants rather than just creating sales. The call-to-action should come after a series of emails that build your brand identity and offer the customer free benefits for joining your email list.

P.S. Securing your site can also help traffic levels because Google uses HTTP vs. HTTPS as a ranking factor.

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