What Is Link Juice in SEO?
Link juice, also called link equity, is a concept that determines how much value a link has when it’s used on other pages. Multiple factors contribute to this value, from the page’s authority and relevance to HTTP status codes and more. Link juice is one of several criteria that Google uses to determine a page’s […]
What Does Google Analytics Track?
If you’ve looked into data tracking for your website, you’ve likely heard of Google Analytics. But what does Google Analytics track? This free website analysis service from Google offers insight into how users find and use your website. By using Google Analytics correctly, you can transform your online marketing campaign. Keep reading to learn more […]Read more
What Is a 301 Redirect, and When Should You Use It?
When your website location changes, you’ll need to inform others of your new address — much like when you physically move to another location. Customers want current, accurate information when trying to learn more about your services and products. Keeping customers up-to-date builds trust and makes your site more reliable. In the tech world, taking […]Read more
What Is Small Business SEO?
The United States Small Business Administration (SBA) defines a small business as having at most 1,500 employees and generating less than $41.5 million annually. With over 32.5 million small businesses identified in the U.S., how does your business stand out from the rest? That’s where search engine optimization (SEO) comes into play. Improving your SEO […]Read more
What Is a Broken Link?
You’ve likely encountered an error message after clicking on a link at one point or another. These types of links, which are referred to as broken links, are frustrating to deal with. No matter what kind of website you have, you must ensure your pages don’t contain these links. Whether you sell a product or […]Read more
What Is Page Ranking and How You Can Improve Yours?
Page ranking is a vital marketing strategy plan to keep in mind when marketing your brand in an online space. But what is page ranking? Why is it so important to keep in mind? Maybe you’ve heard of page rankings before, but you’re not sure what it means or how to optimize for it in […]Read more
Content Lifecycle Management
No matter what type of business you own or manage, content marketing is an effective marketing strategy. It can help you increase brand awareness and recruit customers to drive sales. Managing your content’s lifecycle can help you repurpose, optimize, and maintain all web content. Keep reading to learn more about content lifecycle management. If you […]Read more