Marketing

How Can I Boost My Website’s Traffic Quickly?

Are you looking for ways to increase the flow of traffic to your website? How about ways to quickly bring new visitors to your site?

Although traffic certainly isn’t the most important metric you can measure online, the more visitors you have, the better chance you have at getting sales, leads, or conversions from your site. So it’s for this reason that seeking out ways to boost your traffic quickly may be highly beneficial to you.

Here are a few ways that you can quickly increase your traffic and get more people on your site.

Launch a pay-per-click program

If you aren’t already running pay-per-click (PPC) ads, they can bring numerous new visitors to your website in a matter of hours. Although there’s cost associated with PPC, if you choose your targeted keywords carefully, you may find that the ROI on these ads is very, very high.

PPC advertising appears on the top and side of searches when someone looks for a phrase you are targeting with your ad. If your ad is clicked, you will pay a set price for that click — but only if your ad is clicked. The visitor to your site can then go on to make a purchase or fill out a form as they normally would.

If you launch a large-scale PPC program, this can dramatically increase your traffic in a very short amount of time, and perhaps without much expense, if the keywords you are targeting are not in high competition.

Get a link from another site

Let’s say you recently created an infographic, and you are trying to draw attention to it. One way you could do this would be to send emails to larger sites telling them about it, and asking them to link to it.

One link from a very large site in your industry could lead to a surge of traffic to yours. Of course, this traffic may not all be valuable to you, but you could try to make the most of it by using popups to capture email addresses, by sending them to a targeted landing page, and so on.

Appear in the news

If you have recently done something newsworthy, let your local news stations, newspapers, and even bloggers know about it. Local sources are always on the lookout for a good story, and as long as what you have done is truly newsworthy, you may seen a flood of traffic to your website from local visitors.

Invest in advertising

Advertising can be extremely expensive, but if you are confident that your visitors will invest in you — for example, if you know you have a high conversion rate, and the average visitor to your site spends several hundred dollars — go for it!

You can opt for everything from radio advertising to billboards to a commercial. Or you can try something a little newer, like an online radio commercial or sponsorship on a television show — anywhere that your URL will be shown or read.

Go viral

Creating viral content is easier said than done — predicting what will succeed online seems more difficult than picking winning lottery numbers, even to seasoned marketing experts — but this is one final way that you can get your website in front of thousands of people very quickly.

Create an infographic, video, or piece of interactive content and promote it as much as you can. If it gets in front of the right people at the right time, and is about the right subject, and has the right features, it might go viral. But again, this is very hard to predict. Don’t plan on something going viral — if you do, you will probably be disappointed.

These are five ways you can boost your traffic overnight and get more people on your site quickly. Have any questions about this list? Or are you thinking about taking the slower, yet more reliable method of optimizing your site for search engines? Either way, don’t hesitate to let us know if there’s anything we can do to help you! Feel free to contact us at any time.

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*Last updated: 1/21/22

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