About Our Website Grader Tool
What metrics does our free tool provide? Below, we’ll talk about some of the information that you’ll receive when you run our free website grader.
Search traffic metric
How much organic traffic is your site receiving? People visit your site through different methods. Some might type the URL to your site directly into the address bar, which would be ‘direct’ traffic, whereas some may follow a link they saw on social media to your website, which would be ‘social referral’ traffic.
Knowing how much organic traffic – or traffic that comes in through search engines – you are getting can help determine how much exposure you are currently receiving on search engines like Google. This factor of website performance is also useful for determining how people are engaging with your site. Our grader will compare how your site is ranking for your keywords currently to how much it would cost to get your site to rank in top spots for those keywords. It’ll also give you a performance score to determine how you’re doing!
Keyword density metric
How often do you use the keyword you entered on your website? If your keywords are not appearing enough in the content of your website, it may be hurting your chances of being able to appear in the search results for those terms. Having the right keywords on your website can make all the difference when it comes to website traffic, and more importantly, website engagement. Our grader can determine how your keyword usage is affecting your rank in search results.
Incoming links metric
Links are an important signal of trust for search engines. You can think of links coming from other websites, like votes for a candidate in an election. When someone casts a vote, they are essentially communicating that they have confidence in the character of the candidate and their ability to perform their duties well.
Links operate similarly, acting as a vote of confidence for the information and content of another website. The quantity of inbound links you have is not as important as the quality of them, and our grader tool will help parse through the data and tell you what this important factor of SEO looks like for you.
Server information metrics
Is your website sending the right signals to search engines? While making changes to your website, it is easy to cause issues with the website’s server. Having pages on your server that return errors to your visitors can act as a mark against you when search engines take a look at your site. Our tool can tell you what kinds of errors your server is returning, as well as identifying any programming issues and how to fix them, so your site is accessible to both people and search engines.
Title and meta tags
Are your title and meta tags optimized for SEO? Title tags are the blue line of text that often appears at the top of a search result. It is often the first thing someone sees when looking at their search results and is a very important signal for search engines.
The meta description is not a ranking factor for search engines, but is still very important to potential visitors as it tells them what your website is about. It can also tell them whether they’ll be able to find what they are looking for and is very influential for someone deciding whether they will click through to your website or not. Our tool will comb through your data to make sure these top-priority factors of website ranking are not missing on any of your pages and give you tips on how to better optimize them.
Social media metrics
How popular are your website and content on social media? Social media is the new communication medium for many people and is a huge factor in driving good traffic to your website. Our tool takes a look at how your website performs on social media and will help you establish a strategy to propel your web content through social media platforms.