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Marketing

Finding Endless Landing Page Design Inspiration

The best-performing landing pages balance unique and familiar ideas, so you can take advantage of features and techniques others have already tried. WebFX breaks down how to draw endless inspiration for your landing pages.  Keep reading to learn how to create attractive landing pages for your users. For more marketing ideas, subscribe to Revenue Weekly […]

By GradeMyWebsite

Marketing

Traffic Acquisition: Costs, Benefits, and Why it Matters

What are traffic acquisition costs? Traffic refers to any visitor who starts a new session – the time a user is active – on your site or app. Traffic acquisition involves getting visitors to your website through search engines. With traffic acquisition, you can increase your chances of finalizing leads and moving customers through the […]

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Marketing

What Is a Competitor Website Content Analysis?

Staying ahead of your competitors ensures you reach more people. While coming up with your content ideas is essential to a good marketing strategy, you might need some help getting creative. That’s where analyzing your competitors’ content comes into play. Keep reading to learn how to complete a competitor content analysis and its benefits. If […]

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Marketing

What Should Be On A Homepage?

The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors, […]

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Marketing

What Is Copywriting? A Copywriting Guide for Businesses

Copywriting is a marketing strategy that’s been around for decades, and it’s one of the most powerful tools a business can use to connect with customers. How a business communicates remains an influential factor in customers’ buying decisions, so effective copywriting is essential to a company’s continued success and growth. Learn more in this copywriting […]

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SEO

What Is Pillar Page SEO? Create an SEO Pillar Content Strategy

Topic clusters are one of the most effective ways to grow website traffic and enhance user engagement. However, topic clusters are effective partly due to pillar pages.  When done right, pillar pages can help drive efficiency, increase traffic and create more conversions for an improved user experience. The first steps are pillar page search engine […]

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SEO

10 SEO Challenges Everyone Should Address

Whether your goal is to increase organic visibility or earn more revenue, search engine optimization (SEO) can help you achieve your goals. SEO helps your business rank higher in the search engine results pages (SERPs) so that your customers can easily find your page when searching for specific words and phrases.  SEO takes time and […]

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