Best Site Optimization Software

If your site isn’t optimized, you’re missing out on search traffic, conversions, and revenue.

Fortunately, this post covers the top optimization platforms to give your site a boost. Keep reading to learn more!

Website optimization: What it is and why it matters

In short, website optimization involves modifying your site to make it easier for users to find your content and become customers. Some steps you can take to optimize your site include:

  • Using specific keywords
  • Adding meta tags
  • Placing effective calls to action (CTAs) in the right spots

How to optimize site

With the right strategy in place, your target audience will be able to quickly and easily discover everything your brand’s website has to offer — driving conversions and increasing sales.

Website optimization matters so much because it ensures your target audience can find your brand’s online presence. Then they can learn more about you, ask you questions, and purchase your products or services.

If you don’t utilize proper website optimization, users are less likely to do any of that — meaning your business might not be meeting its full potential.

10 best website optimization software programs

Improving your website’s optimization is easy with the right software and tools. Here are several choices to explore.

1. Ahrefs

Ahrefs offers a complete suite of website optimization tools to give you complete insight into how your website is performing — and what you can do to improve it. The Site Audit feature allows you to see all of the little details that contribute to your website’s performance so you can make adjustments to increase its effectiveness.

2. Google Search Console

Want to see how your website performs before and after you make certain tweaks? Google Search Console is a free tool that allows you to see various metrics regarding how well your website is ranking and converting. Using Google Search Console as your base optimization tool is smart because it’s so comprehensive.

3. Yoast SEO

Whether you publish blog content about cryptocurrency or maintain several pages for new and used car listings, you want to make sure any content you add to your website is effective for search engine optimization (SEO). Yoast SEO is a plugin you can use to ensure every new post or page you create is optimized properly before you publish it.

4. Screaming Frog

Screaming Frog is another great tool that comes with numerous capabilities, like fixing broken links, locating duplicate content, and analyzing page titles. Many features are free. If you’re interested in investing in software to help with optimizing your website, Screaming Frog’s paid version can help you drill down even more.

5. PageSpeed Insights

Built by Google, PageSpeed Insights serves as a free, simple tool you can use to analyze your website’s speed. The speed of your website is an important factor when it comes to usability. These days, users expect websites to load within seconds — ideally as soon as they click on the link to your homepage.

Use PageSpeed Insights to see how fast your website is and what you can do to improve the score it gives you.


With WAVE, you can locate various errors within your website’s code that are impacting its performance. Find points like contrast issues that make it difficult for users to navigate your website’s pages and content. The software will pinpoint various changes you need to make to ensure your website is as accessible as possible.

7. Hello Bar

What happens when a user is ready to leave your website without converting? Do you let them click off the page without one final attempt to grab their attention? If so, your website isn’t optimized to capture leads as much as it could be.

Hello Bar allows you to create popups and other overlays that appear when the user goes to leave your website. This feature might prompt them to try a discount code or enter their email address. Think of it as a last-ditch effort to create a lead and drive a conversion.

8. Frase

Frase has two categories of tools you can use to optimize your website — Frase Content and Frase Answers. Each one is helpful for ensuring your website includes great content that ranks. As a result, your website will experience higher traffic and conversion rates. This tool is unique because you can utilize its artificial intelligence (AI) to automatically generate optimized content.

9. Fullstory

If you’re looking to improve the customer journey — the progression of a customer’s interactions with your brand — as it relates to your website, Fullstory can help. This tool allows you to collect information at a user level. Spot helpful data such as how users interact with CTAs and which pages they visit the most. These points will help you encourage users to continue their customer journeys and eventually convert.

10. Convert

Those looking to run serious, comprehensive tests to improve website performance may want to turn to Convert. From A/B split-page testing to segmentation data, Convert has seemingly endless capabilities that allow you to see your website in a whole new light. Additionally, you can integrate tools you might already use into it.

Contact WebFX for premium optimization services

Ready to optimize your website to increase traffic and conversions? WebFX is a leader in digital marketing, and we have the optimization tools and expertise to help your website grow. Learn more about our conversion rate optimization services and reach out today to hear from an expert and get a quote.

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