Benefits of Content Marketing

If you’re new to the digital marketing realm or looking to expand your reach online, investing in content marketing can help grow your business.

Over time, content marketing drives more people to find and contact you, strengthens your brand’s reputation, and increases customer loyalty.

Learn more about the benefits of content marketing, and remember to subscribe to Revenue Weekly for the latest news in digital marketing!

What is content marketing?

Content marketing is a marketing strategy that revolves around creating valuable and relevant content for your target audience.

When people search online for keywords related to your business, you want to show up first in the search results — and content marketing is your ticket for getting there.

A few examples of popular content marketing types include:

Regardless of which types of content marketing you use, the key to success with this strategy is consistency, as well as optimizing your pages for users and search engines.

Is content marketing effective?

Content marketing is a long-term strategy that takes time and consistent effort to see significant results. The payoff for strong content marketing strategies makes this effort worth your while.

The use and success of content marketing have been trending upward in recent years, with 91% of businesses worldwide using content marketing and at least 88% of them seeing positive results.

Many factors contribute to the effectiveness of your content marketing strategy. This method takes focused energy on innovative strategies to create engaging and successful content.

7 ways content marketing can help your business grow

Robust content marketing strategies can give your business an aggressive edge over the competition. Check out a few of the top benefits of content marketing below.

A list of content marketing benefits

1. Boost your brand awareness

One crucial benefit of content marketing is its ability to strengthen brand awareness. Increasing brand awareness is one of the most fundamental aspects of growing your business. The more people who know about and trust your brand, the more potential customers you have.

Effective content marketing lets you showcase your company’s values and what your brand represents. Strong content will deliver valuable information to your customers, giving them a trustworthy resource they can rely on. This strategy increases your brand’s reputation and the likelihood of making more conversions.

2. Increase search rankings and organic traffic

Boosting your search rankings is a constant endeavor in any digital marketing strategy. You can use search engine optimization (SEO) while creating content to increase your website’s rankings and drive more organic traffic to your site.

You can also boost your site’s authority with effective content marketing strategies by publishing consistent, relevant, and authoritative content. This method makes it more likely Google will favor your website over others on its search engine results pages (SERPs).

3. Engage more with users

Finding ways to engage with your target audience can help you retain customers longer and increase your brand’s trustworthiness. Content marketing gives you an additional way for your audience to interact with you.

Encourage your audience to share, forward, comment on, or like your content, whether you’re posting on social media, a blog, or a video channel. This interaction can help boost awareness of your content and give you a better understanding of the content your audience likes the most. It can also show them that you value their opinions.

4. Get higher conversion rates

The ultimate goal of successful content marketing — or any marketing strategy — is to increase conversion rates and promote growth. You can achieve this objective over time by consistently publishing new content that’s valuable and relevant to your audience.

Research shows content marketing and other inbound marketing techniques drive 54% more leads than traditional outbound methods. If you strategically create content that encourages viewers to take action, your content can serve as an extension of your sales team and turn those leads into conversions.

5. Develop greater brand authority

Content marketing can help your company establish authority in your industry. By consistently publishing factual, relevant content, you become a resource for viewers and other businesses in the field.

Customers are more likely to purchase from brands they trust, so greater brand authority can be the difference in determining whether a new site visitor converts.

6. Define your brand personality

Similar to increasing your brand awareness, content marketing also allows you to clearly define your brand personality. Having a fixed persona for your brand makes it easier for others to relate to your company’s values and gives you a stronger connection with your target audience.

A strong brand personality also makes it easier to build on other essential elements, such as brand awareness and brand authority. Your content is a chance to firmly establish your company’s voice and reaffirm your brand’s personality to your audience.

7. Earn higher-quality leads

If your content is industry-related, you can assume most viewers are affiliated with the field in some way or need products or services within your field. These individuals are stronger leads than those who are merely curious.

Leads driven by content marketing are more likely to take action since they care about industry-related information, giving you an excellent opportunity to convert. It’s also more likely that these leads will purchase again or use your services frequently, generating a higher customer lifetime value.

Get expert content marketing from the professionals at WebFX

Now that we covered the key benefits of content marketing — ready to get started with your custom content strategy? Turn to the professional content marketers at WebFX and reap the benefits of having a team of experts in your corner.

At WebFX, we specialize in content creation and search engine optimization (SEO) to drive noticeable results for your business. Our award-winning team cares about your company’s success and is dedicated to providing first-class customer service and results that speak for themselves.

Get in touch with us today by calling 888-601-5359, or request a free quote online!

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