What to Put on Your Homepage — 8 Inside Marketing Tips
Your homepage is the heart of your website. It’s where you make an instant connection with the user. To make a great first impression, you can follow best practices and build a positive relationship with your audience.
Like any business strategy, building a solid homepage combines creative design, technical expertise, writing and business savvy. Many marketing experts have experimented with this formula and come up with outstanding solutions.
This guide offers eight key tips for what to put on your homepage so you can skip guessing and get straight to creating content that will wow your users.
Pro-tips for taking your homepage to the next level
Web designers and marketing experts have been perfecting homepages since the beginning of the internet. Our tips can help you engage your customers and keep them on your website.
Your logo should be in a prominent place, typically in the top left corner of the page. The logo is a recognizable feature that welcomes the reader like a handshake.
A brand logo needs to be memorable, colorful and vibrant. It’s key to make the logo small so that it won’t take over the screen. Avoid animating the logo, which lowers your loading speed and hurts your ranking on search engine results pages (SERPs).
Your navigation bar should be a user-friendly roadmap for your website. Before launching your site, have beta testers try reaching a designated part of your website from the homepage. Is navigation challenging to the average user? Keep refining this process until it’s a snap for your visitors.
Headline and subheadline
A website heading tells the reader what the website can offer them in a few seconds. The window of opportunity is short, so a catchy header is a key to success.
For example, the Evernote software website says, “Tame your work, organize your life,” and the subheadline beneath says, “Remember everything and tackle any project with your notes, tasks, and schedule all in one place.” These headlines tell the reader the function and the practical benefits of Evernote software in two sentences.
Call to action
The ultimate goal of the homepage is to compel the user to take action. A well-placed and visually striking call to action (CTA) can convince your reader to follow the next step in the marketing funnel.
Features and benefits
Features and benefits explain what your product can do and how that will improve the customer’s life. Like a sales pitch or a brief television commercial, these important details should be front and center on your homepage.
Netflix makes this short and simple with their statement, “Unlimited movies, TV shows, and more.
Watch anywhere. Cancel anytime.” They’ve told the user that they are a flexible video and television streaming company with virtually endless content in only two sentences.
Images and video
90% of the data our brains receive is visual. Images and videos are necessary to help your audience envision and remember your product. For example, a restaurant can appeal to the senses and the brain’s wiring by using a mouth-watering image to promote their dish.
The color scheme also tells a story about your brand. Bright, colorful images can evoke playfulness, while darker tones can add professionalism to your website. It’s vital to pick multimedia that matches your tone, color palette, branding and packaging.
Social proof is a powerful way to tell people about the quality work done at your company, whether you have a large or small business.
A large corporation may partner with other big brands like Microsoft and Apple. A small, local business may have hundreds of positive reviews. Both businesses use connections and reviews to leverage their product and showcase their expertise to potential clients.
Keywords are vital for leveraging search engine optimization (SEO) on your homepage. It would be best to focus on a small set of powerful keywords where you want to rank. For example, a small donut shop could write “The Best Local Donuts You’ll Ever Taste,” but it would be more effective to include the donut shop location or other defining features. Finding and using targeted keywords on your home page can boost your website in the SERPs and make it easier to reach your desired audience.
SEO vs. PPC: What’s the Difference and How Can They Help Your Business? You’ve probably seen the phrase “SEO vs. PPC” come up a lot while perusing articles about boosting your website’s visibility and return on investment (ROI). These two strategies are major players in the world of digital marketing, so it’s important to know […]
When you jump into the vast, ever-changing ocean that is social media marketing, it can seem overwhelming at first. With so many companies already making waves, it may feel like you’ve run out of creative ways to promote your business on social media. Have no fear, though, because we’re here to reassure you that, yes, […]
SEO vs. PPC: Which will drive the best results for you? When researching products, 80% of shoppers start online. How do you capitalize on those potential leads? You need your site to show up in their search results, and you can accomplish that through search engine optimization (SEO) and pay-per-click advertising (PPC). Both aid in […]
How Does Web Design Impact SEO? 6 Tips for Optimized Design Have you ever visited a site that took forever to load? Or maybe the page was difficult to navigate? We’ve all experienced that, so you probably know firsthand that web design matters. But does web design impact SEO? Yes! Web design impacts search engine […]