Improving Your Website

How To Find Long-tail Keywords

Keywords are a powerful tool for digital marketing. Long-tail keywords are especially vital to success, from enhancing your search engine optimization (SEO) to making it easier to build a relationship with your target audience. Learn more about long-tail keywords and some of the best strategies for finding them.

What are long-tail keywords?

If you work in digital marketing, you’ve likely heard of keywords — so what makes a long-tail keyword different? 

Your long-tail keywords have less competition in search rankings. There is typically a lower number of searches for long-tail keywords. While there is no set length for what constitutes a long-tail keyword, they usually have several words that provide more specific context for a searcher’s query.

Why are long-tail keywords beneficial for SEO?

When you’re trying to rank for keywords, it can be beneficial to target ones with less competition. For example, if your company offers IT services, the keyword “IT services” is broad. You can try to rank for it, though it will likely take much longer to see results. 

Your SEO strategy should focus on long-tail keywords to generate more traffic. Instead of only trying to rank for “IT services,” you can try “Managed IT services in downtown Harrisburg.” You will have less competition for the longer keyword than the short one, making it easier to get your website on the search engine results pages (SERPs).

Remember how we said long-tail keywords are more specific? When you write audience-targeted content — such as an IT service in downtown Harrisburg — relevant readers are more likely to find you. People making such specific searches know exactly what they’re looking for, so conversion is more likely when they find your website during a long-tail keyword search.

6 strategies to use for finding long-tail keywords

Finding long-tail keywords is easier than you might think. Many of the methods we use for preliminary keyword research are driven by conducting searches on Google. However, there are also keyword research tools available. No matter which path you choose, those long-tail keywords will be waiting for you.

  1. Use Google’s search suggestions or autocomplete

When you start typing something into the search bar, Google will show a list of potential searches. The keywords that appear within this list are actual searches people have done before. For example, if you type “how to make the best pizza” in the search bar, you’ll get a lot of suggested searches. We see “how to make the best pizza dough” and “how to make the best pizza with store-bought dough” as examples. 

These two phrases are long-tail keywords because they are more specific than “make a pizza.” If you can rank for “how to make the best pizza with store-bought dough,” you’re likely to make a conversion. The searcher probably has already decided they want to make a pizza with store-bought dough at that point, making it much more likely that they are looking for advice or specific products.

  1. Search Q&A websites and forums

There are numerous question-and-answer websites out there. Some of the top names include Quora, Answer the Public and Reddit. People are looking for an answer when they post a question on one of these sites — usually because their search did not give a satisfactory answer.

You can create content to satisfy your audience’s search. You will have less competition because the keyword is so specific. As long as your content is audience-friendly and you follow other SEO best practices, you should start seeing results.

  1. Check the related searches

If you perform a Google search and scroll to the bottom of the first results page, you’ll see an area with several related searches. If we go back to the “how to make the best pizza” example, we will see related searches for the top ten recipes, how to make pizza in an oven and a step-by-step guide. These are great examples of long-tail keywords that searchers want to see.

  1. Look at the People Also Ask (PAA)

Google’s PAA feature is a goldmine for long-tail keywords. Type in variations of keywords you think might be worth targeting and see what other questions people ask. The PAA on my “how to make the best pizza” query shows several common questions. One asks what the best ingredients are, while another asks, “what is the best way to cook a pizza?”

  1. Try KeywordsFX

We have a convenient and easy-to-use keyword suggestion tool called KeywordsFX. If you know what terms you want to target, try putting one into the KeywordsFX search bar. When you conduct a search, it’ll show a long list of keywords you can start using. It can give you hundreds of search results, and we have optional filters, related questions and modifier suggestions. KeywordsFX also lets you download and save your searches.

  1. Find Other Keyword Search Tools

There are long-tail keyword search tools all over the Internet. You could type “keyword search tool” into the search bar and find many results. Soovle, Moz Keyword Explorer and Semrush Keyword Research Tool are some helpful examples we’ve cataloged before.

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