How to Optimize Anchor Text for SEO
Among the endless number of marketing tips and tricks, optimizing anchor text may be one of the most important. Using internal and external links in your content can promote your brand, build trust and create more authority. However, the words you attach links to — called anchor text — matter as much as the links […]
What’s Your Regional SEO Strategy?
Regional SEO is the practice of optimizing a website so that it appears at the top of search results for products, services, or information related to a specific region. A regional SEO strategy goes beyond local SEO by targeting larger geographic areas instead of just individual cities or towns. What is a regional SEO strategy? […]
Read moreHow To Optimize Keywords for SEO: 8 Different Ways
Businesses know the importance of finding their online audience. Getting a site to rank for specific keywords related to products and services can give you a competitive advantage. While it takes time to master search engine optimization (SEO), you can ensure the right keywords end up in your content. Learn how to optimize keywords for […]
Read moreContent Management Workflow 101
Every person in your office likely has their own workflow — how they tackle new projects and meet role requirements. When you rely on a team to create content together, managing your team’s content workflow is essential for meeting deadlines with minimal stress and disruptions. Even if your team already churns out excellent website content, […]
Read moreHow Content Marketing Works (+ Examples)
As a business owner, you have probably heard of content marketing. This strategy, which uses various types of content to generate leads for your business, is an effective way to achieve success. However, it’s essential to understand how content marketing works to ensure you use this method as effectively as possible. In this guide, we […]
Read moreFinding Endless Landing Page Design Inspiration
The best-performing landing pages balance unique and familiar ideas, so you can take advantage of features and techniques others have already tried. WebFX breaks down how to draw endless inspiration for your landing pages. Keep reading to learn how to create attractive landing pages for your users. For more marketing ideas, subscribe to Revenue Weekly […]
Read moreTraffic Acquisition: Costs, Benefits, and Why it Matters
What are traffic acquisition costs? Traffic refers to any visitor who starts a new session – the time a user is active – on your site or app. Traffic acquisition involves getting visitors to your website through search engines. With traffic acquisition, you can increase your chances of finalizing leads and moving customers through the […]
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