How To

How to Get Google to Crawl Your Site Faster

You offer products and services your target audience needs — you just need to get the word out. When you implement best practices for search engine optimization (SEO), you can get Google to index your site and begin to give your pages higher rankings in search engine results pages (SERPs).

So how do you get Google to crawl and index your site sooner to drive those results faster? Implementing the right strategies for SEO, content creation, and indexing requests will all help you attract crawlers to your site. With a strong understanding of how your website content and layout can impact crawling and indexing, you’ll better prepare your pages for Google bots to analyze.

Why Is Crawling Important to SEO?

Search engine bots crawl through your website to decide its value for indexing. The sooner crawling occurs, the sooner your content will become more accessible to potential visitors. During site crawling, bots use Google’s set algorithms to assess user demand, quality of content, user experience on the site, and other key indicators of your pages’ overall value.

Google indexing is critical to help your site pages improve their visibility and expand your reach. Every time a user makes a search, Google references this complete inventory to find the right results. In order to get your website included in the index, you need Google’s web crawlers to process the content on your site.

How Often Does Google Crawl a Site?

The amount of time Google takes to crawl your site can vary considerably and depends on factors like your site’s popularity, structure, and crawlability. In general, the process will likely take between three days and a month. In some cases, it could take significantly longer. 

If you have quality content on your pages, Google will crawl your site eventually. However, there are a few steps you can take to try to speed up the process.

How to Get Google to Crawl Your Site Faster

Getting your site indexed is essential to increasing organic traffic, and Google has a broad timeframe for crawling each page online. If you’d like to build visibility sooner, use some best practices to optimize the overall value of your web pages. As you invest in your content and design, you’ll begin to establish a higher value to the Google search engine.

1. Request Indexing

If your URL remains unknown to Google, your first option is to request indexing from the search engine directly. Navigate to the Google Search Console and paste your site URL in the console’s URL Inspection Tool feature. Once you’ve confirmed that it’s not currently indexed, you can simply click the button to request indexing.

2. Develop High-Value Content

The most organic way to encourage faster Google crawling is to optimize your content. Best practices for strong content include: 

• Naturally inserted keywords: Optimize your keywords throughout the copy to sound natural and flow smoothly. Keywords will help make your content more accessible for searchers seeking the answers you can provide.
• Prioritized readability: Just as with keyword insertion, readability is a critical goal for all aspects of your copy. Focus on creating straightforward content with shorter sentences, easy-to-understand words, and a clear structure.
• Optimized meta descriptions and titles: Create keyword-rich titles, headings, and subheadings to make your copy more skimmable for crawlers and human readers alike.
• Unique industry insights: You can boost your value by adding new ideas to key conversations in your field, contributing data, fresh perspectives, and other original insights that help showcase your business’ expertise.

3. Establish Your Site’s Authority

You can use various tools to assess your site’s current authority, a critical metric that demonstrates value to the Google algorithm. One option is to check your current domain authority with Moz’s link explorer tool. You can also use WebFX’s free SEO report to identify issues and priority fixes. 

If you want to promote your site’s authority, pay attention to critical aspects such as:

• Maintaining a mobile and desktop-friendly site.
• Using best practices for internal linking and backlinking to other authoritative sources.
• Promoting your content via email subscriptions and social media platforms.
• Providing factually accurate, original content on your pages.

4. Minimize Site Errors

Bulky resources that cause slow loading times can be an obstacle for crawlers, so check that your site is clear of these types of issues. You’ll want to redirect errors and remove excess URLs that could inhibit crawling.

You can also check for crawl blocks in your robots.txt file. If Google isn’t indexing a specific web page, you may need to remove crawl blocks to resolve the issue. 

5. Submit a Sitemap

If you have many necessary URLs, submitting a sitemap might be another option, particularly if you need Google to recrawl your pages. You can create a sitemap and either submit it to the Search Console or add it to your robots.txt file to make it accessible to Google.

6. Optimize Page Experience

With the right optimization practices, your site structure can lend itself to crawlers. Page experience is now a key metric in the ranking process, examining your site’s usability for visitors. The better the navigational experience and accessibility, the more it will positively influence your site’s total rank. 

Check website loading speed, navigational features, readability, and other key indicators to optimize visitors’ experience on your site. You’ll be able to increase its value and attract more visitors while encouraging Google to crawl your site.

Get Higher Rankings With WebFX

Do you want to speed up Google indexing and start driving traffic to your site? With WebFX SEO services, you can optimize your website to generate more organic traffic and conversions. You’ll have a dedicated account representative and a full-service team behind you to support your business’s online growth.

Learn more about how we can help your business today. To get started, request a proposal online or call us at 888-601-5359!

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