Improving Your Website

How to check your website’s traffic

While there are an endless number of metrics to consider in the productivity of your website, few of them matter until you understand the importance of the traffic you generate. Knowing how many people visit your site and how they interact is essential for tracking growth and determining the effectiveness of your content. Knowing the […]

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Improving Your Website

How to List Your Website on Google

Search Engine Marketing (SEM) has become a significant part of every business’s marketing plan. Generating traffic to your website, whether that’s utilizing organic search with Search Engine Optimization (SEO) or paid search with Pay Per Click advertising (PPC), is a must in today’s marketing climate. If you want to list your website on Google, bringing […]

Improving Your Website

8 of the Best Website Monitoring Services

Ensuring your website is working to its full potential is a vital part of attracting users. Luckily, website monitoring services let you leave the monitoring to professionals who will send you an alert if anything goes awry.  This article will walk you through what website monitoring services do, what you should be monitoring, and how […]

Improving Your Website

What Are SEO Breadcrumbs on Websites?

Breadcrumbs might be known as a delicious trail that you leave behind when enjoying fresh bread, but that’s not exactly what breadcrumbs are when it comes to websites and search engine optimization (SEO). But just as a trail of breadcrumbs can help fairy tale characters retrace their steps, figure out where they’ve been and how […]

Improving Your Website

How Small Businesses Can Use SEO To Outrank Competition

For many small businesses, the concept of SEO (search engine optimization) can feel intimidating. You may think you lack the expertise, the budget or simply the time for proper SEO, and while all of these things are legitimate concerns, this guide is here to help put your mind at ease.  The following tips and tools […]

Improving Your Website

Internal Link Strategies to Improve SEO Rankings

Links are one of the most impactful factors for Search Engine Optimization (SEO). Search engines like Google treat links as signals of relevance and authority. Unfortunately, Internet marketers often overlook the importance of internal links when developing a link-building strategy. An effective SEO internal linking strategy adds structure to your website to help users and […]

Improving Your Website

Mobile vs. Desktop Usage in 2022: Why Does This Matter? 

Why Does Mobile vs. Desktop Usage Matter in 2022? As smartphones continue to rise in popularity, people are relying on their mobile devices more than ever before to be able to do anything their desktops can do.  In fact, almost 60% of searches last year happened on a mobile device. The search trends continue to […]