How Web Design Affects Your SEO
Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re […]
How Much Do Title Tags Really Matter?
Conventional wisdom says the first impression people have of your business is your homepage. In fact, the first impression occurs before they visit your site — when it appears in a search engine results page. This includes the title tag, which tells searchers what your site offers, and prompts them to either click on it […]
What Is User Experience Design?
When many people think of design, they think of appearance: colors, fonts, layouts, and anything else that contributes to the visual experience. That was fine for print media. Nowadays, however, most of your marketing initiatives happen online. Visuals still matter, but so does the performance of a website — as well as any other marketing […]
SEO vs CRO: Which Is Better?
As you secure your footing in the competitive world of digital marketing, you’ll quickly learn that the online landscape changes quickly. Your page rankings can fluctuate regularly, and new algorithm updates also can require you to change your strategy. Your competition can sweep in overnight and grasp your number one spot for a search term. […]
How Content Marketing Helps Your SEO
Internet marketing has paved the way for a softer marketing approach that focuses more on raising awareness than trying to generate a sale right away. Content marketing and SEO are great examples of this. Content marketing focuses on engaging people and building brand authority, while one of SEO’s primary goals is to increase visibility by […]
How PPC Ads Affect Your SEO
Internet marketing is rarely a “this or that” process. Numerous marketing channels must be used in different capacities, but always in a complementary fashion. PPC and SEO are no different. Using both channels together is a great way to boost the results and longevity of your marketing efforts. Technically speaking, PPC does not directly affect […]
How Can Outbound Links Help My SEO?
The importance of outbound links is somewhat new to SEO, as most site owners are concerned with earning inbound links from other sites. However, the links that you use on your website can actually impact more than just user experience — they can impact your SEO. To get the most out of external linking, you […]