Improving Your Website

How to Build a Marketing Plan

Marketing plans represent a significant and dynamic part of your overall business strategy. Your organization relies on them to identify and attract potential customers, retain existing clients and measure results.  Marketing plans are also essential for designing a blueprint for marketing activities — which channels you use, to whom you advertise and when. Learn more […]

By Grade my Website

Improving Your Website

What to Put on Your Homepage — 8 Inside Marketing Tips

Your homepage is the heart of your website. It’s where you make an instant connection with the user. To make a great first impression, you can follow best practices and build a positive relationship with your audience.  Like any business strategy, building a solid homepage combines creative design, technical expertise, writing and business savvy. Many […]

Improving Your Website

What Is a WordPress Site Speed Test?

WordPress is an open-source content management system that powers nearly 455 million sites across the web. Having a fast website is important to catch the attention of your visitors. A WordPress speed test is a tool you can use to assess your website’s performance, including factors like load time, performance grade, number of requests, and […]

Improving Your Website

How To Find Long-tail Keywords

Keywords are a powerful tool for digital marketing. Long-tail keywords are especially vital to success, from enhancing your search engine optimization (SEO) to making it easier to build a relationship with your target audience. Learn more about long-tail keywords and some of the best strategies for finding them. What are long-tail keywords? If you work […]

Improving Your Website

How To Decrease Bounce Rate

If you operate a website, you want people to visit as many pages as possible. This means you must work to decrease your bounce rate. Although decreasing your bounce rate can be challenging, this post will provide you with a variety of strategies you can use to encourage guests to interact with your website and […]

Improving Your Website

How To Build a Marketing Funnel

Marketing funnels are one of the most vital tools when it comes to your marketing options. A marketing funnel details your customer’s journey from hearing about your brand to making a purchase. While you can engage in all sorts of marketing strategies, without the guidance of the funnel, they might not deliver the results you’re […]

Improving Your Website

How important are backlinks

How Important Are Backlinks to SEO? Backlinks play an important role in your search engine optimization. They provide several indicators of your website’s reliability, industry knowledge, and trust levels. Earning quality backlinks takes time, though it is worth all the investment you give. What Are Backlinks? A backlink – “inbound” and “incoming” links – is […]