What Should Be On A Homepage?
The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors, […]
What Is Copywriting? A Copywriting Guide for Businesses
Copywriting is a marketing strategy that’s been around for decades, and it’s one of the most powerful tools a business can use to connect with customers. How a business communicates remains an influential factor in customers’ buying decisions, so effective copywriting is essential to a company’s continued success and growth. Learn more in this copywriting […]
Read moreYour Guide on How to Measure Content Engagement
Content engagement describes how effectively your website’s pages convince readers to take your desired action. It’s a pillar of content marketing, a strategy that focuses on content creation and search engine optimization (SEO) to reach users with the information they want to find. But if it’s so important, exactly how do you measure it? In […]
Read moreWhat Is Pillar Page SEO? Create an SEO Pillar Content Strategy
Topic clusters are one of the most effective ways to grow website traffic and enhance user engagement. However, topic clusters are effective partly due to pillar pages. When done right, pillar pages can help drive efficiency, increase traffic and create more conversions for an improved user experience. The first steps are pillar page search engine […]
Read more10 SEO Challenges Everyone Should Address
Whether your goal is to increase organic visibility or earn more revenue, search engine optimization (SEO) can help you achieve your goals. SEO helps your business rank higher in the search engine results pages (SERPs) so that your customers can easily find your page when searching for specific words and phrases. SEO takes time and […]
Read moreHow To Do a Competitor Content Analysis
Retaining and increasing market share depends largely on your understanding of your competitors. A competitor content analysis is one way to see how other industry leaders are doing. What content strategies are they using to generate leads? Which content resonates with your target audience and why? A competitor content analysis can answer these questions and […]
Read moreWhat Is a 301 Redirect, and When Should You Use It?
When your website location changes, you’ll need to inform others of your new address — much like when you physically move to another location. Customers want current, accurate information when trying to learn more about your services and products. Keeping customers up-to-date builds trust and makes your site more reliable. In the tech world, taking […]
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