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Improving Your Website

What Are SEO Breadcrumbs on Websites?

Breadcrumbs might be known as a delicious trail that you leave behind when enjoying fresh bread, but that’s not exactly what breadcrumbs are when it comes to websites and search engine optimization (SEO). But just as a trail of breadcrumbs can help fairy tale characters retrace their steps, figure out where they’ve been and how […]

Improving Your Website

How Small Businesses Can Use SEO To Outrank Competition

For many small businesses, the concept of SEO (search engine optimization) can feel intimidating. You may think you lack the expertise, the budget or simply the time for proper SEO, and while all of these things are legitimate concerns, this guide is here to help put your mind at ease.  The following tips and tools […]

Improving Your Website

Internal Link Strategies to Improve SEO Rankings

Links are one of the most impactful factors for Search Engine Optimization (SEO). Search engines like Google treat links as signals of relevance and authority. Unfortunately, Internet marketers often overlook the importance of internal links when developing a link-building strategy. An effective internal linking strategy adds structure to your website to help users and search […]

Improving Your Website

Mobile vs. Desktop Usage in 2020: Why Does This Matter? 

As smartphones continue to rise in popularity, people are relying on their mobile devices more than ever before to be able to do anything their desktops can do.  In fact, over half of all searches last year happened on a mobile device.  Over the years, technology has moved the world forward in so many ways. […]