Improving Your Website

How to Improve Your Click-Through Rate

If you have an amazing product or service to offer, but no one clicks on your ads, chances are you won’t be getting many conversions. This is where your click-through rate (CTR) comes in and why it’s important. A low CTR means that your potential customers aren’t able to convert. Continue reading to learn how […]

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How to Get More Marketing Budget

Promoting your business is crucial to its success. Your audience needs to know about your product or service before buying it, and marketing is how you spread the word. Investing in an effective strategy is necessary. Sometimes, it can be challenging to know how much a budget should be and how to get more when […]

Improving Your Website

How To Get Leads To Your Website

If you run an online business, getting leads to your website is one of the most important things you need to do. In a marketing context, a “lead” refers to making contact with a potential client or customer. Examples of leads include contact forms, emails, phone calls, etc. Getting leads to your website can be […]

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What is SWOT and How To Do a SWOT Analysis

SWOT is an acronym that is used by business owners to describe a business’s strengths, weaknesses, opportunities and threats. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means that the business can have direct impact […]

Improving Your Website

How to Build a Marketing Plan

Marketing plans represent a significant and dynamic part of your overall business strategy. Your organization relies on them to identify and attract potential customers, retain existing clients and measure results.  Marketing plans are also essential for designing a blueprint for marketing activities — which channels you use, to whom you advertise and when. Learn more […]

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What Is Guest Posting? A Marketing Insider’s Guide 

Guest posting is the act of writing content and placing it on another company or publisher’s website. This practice is often associated with influencers who are experts on a particular topic. Every industry now has professionals who build their reputation and spread word of mouth about their brand identity through guest blogging.  Guest posting is […]

Improving Your Website

What to Put on Your Homepage — 8 Inside Marketing Tips

Your homepage is the heart of your website. It’s where you make an instant connection with the user. To make a great first impression, you can follow best practices and build a positive relationship with your audience.  Like any business strategy, building a solid homepage combines creative design, technical expertise, writing and business savvy. Many […]