Learn

How to Use Yoast SEO

Digital marketers, website administrators and business owners know that to successfully manage a website, it’s important to find efficient methods of monitoring, and updating, your website. If your site is already managed in a Content Management System, or CMS, like WordPress, then you probably already see the benefit of having quick and easy ways of […]

By Grade my Website

Learn

How to Use Keywords for SEO

The terms that a user types into the search bar on search engines like Google or Bing, are known as keywords. Because you want your website to appear higher on the search engine results page (SERP), you should make sure you are following best practices in regards to the keywords you are using and where […]

Learn

How To Make Google Text Ads

Creating text ads for the first time in the Google Ads platform can be a little intimidating. However, once you work through the many options during initial set-up, get familiar with the interface, complete the preparation work, setting up your ads will be a breeze.  See below for what you will need to do before […]

Improving Your Website

How to Invest in SEO in 2022?

Investing in search engine optimization (SEO) requires defined goals, approaches, and methods to guide you through the process. While it takes time and effort, it offers long-lasting results that continue to increase in value over time. Keep reading to learn the benefits of investing in SEO and get tips on making your investment successful!  Why […]

Improving Your Website

How to Increase Your Website Traffic Without SEO in 2022

There’s an old expression — never put all of your eggs in one basket. Although search engine optimization (SEO) is one of the most powerful tools available for digital marketers, it’s not the be-all-end-all marketing solution. For example, if search engines like Google change their algorithm, you could potentially lose your progress and have to […]

Learn

What is SEM? SEO vs SEM

SEO and SEM are two acronyms that are different but yet related. They often are interchanged with each other, although one is a broader term. SEO is part of SEM but both processes aim to increase visibility in search engines.  SEM Search Engine Marketing is a form of Internet marketing that involves the promotion of […]

Improving Your Website

How To Increase My Website Traffic in 2022

If you operate a website, you probably want as much traffic as possible going to that site. Increasing traffic to your website can improve your sales, gain you new leads, and build your brand awareness. But it can be challenging to increase traffic to a site. This post will outline a few strategies you can […]