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What Are Negative Keywords? 

In pay-per-click (PPC) advertising, negative keywords are keywords that prevent your ad from being displayed to users. When you add a negative keyword, you tell Google AdWords not to display your keyword when a searcher uses that term. For example, if you add the word “free” as a negative keyword, then anytime a user’s search […]

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URL Structure in 2022

Have you ever wondered what all the slashes, letters, and colons in a uniform resource locator (URL) mean? Do they have any significance, or are they just a bunch of random characters built into a web address? Look no further, as the following text outlines some of the critical concepts of URL structure and why […]

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Marketing vs. Branding

Good marketing and branding strategies help you attract and keep customers. People often use the terms interchangeably, but marketing and branding are different. Read on to discover how these two concepts relate and complement each other. What is marketing? The broad definition of marketing is the collective activities that connect a business to its customers. […]

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LTV Meaning and Its Impact on Your Business

One of the most fundamental aspects of running a successful business is measuring progress and identifying areas with potential for improvement. There are hundreds of tools and datasets available to measure your company’s success. Understanding what each metric tells you and how you can use the information to boost growth in your business keeps you […]

Improving Your Website

How to Write a Good “About Us” Page

While you’ve probably devoted a lot of time and effort to developing your business website’s home, product and service pages, you may have overlooked another vital area — your “About Us” page. In one study, 52% of survey respondents indicated that the “About Us”’ page was the first thing they wanted to browse after landing […]

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How to Use Yoast SEO

Digital marketers, website administrators and business owners know that to successfully manage a website, it’s important to find efficient methods of monitoring, and updating, your website. If your site is already managed in a Content Management System, or CMS, like WordPress, then you probably already see the benefit of having quick and easy ways of […]

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How to Use Keywords for SEO

The terms that a user types into the search bar on search engines like Google or Bing, are known as keywords. Because you want your website to appear higher on the search engine results page (SERP), you should make sure you are following best practices in regards to the keywords you are using and where […]