Improving Your Website

What Is Black Hat SEO and White Hat Seo?

In content marketing, search engine optimization (SEO) is a well-known process for encouraging web page visitors and building site popularity. You may have heard of different types of SEO, including black hat and white hat. These SEO practices lead to different results and companies may take either route to encourage success. With this guide, you’ll […]

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Improving Your Website

What Is An A/B Testing? 2022 A/B Test Guide

Using data to guide your decisions is essential to ensuring success for your business. A/B testing is an incredible way to collect data and drive decisions for how to optimize your marketing strategies best. A well-designed A/B test can help make a significant difference in the success of your marketing strategies. The following guide provides […]

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What Is A PPC Campaign

PPC is a method of advertising created around 1996 and gained popularity in 2000’s when Google began using it. It is the main source of revenue for Google and most search engines. It is a simple way for business owners to advertise their website when someone is using a search engine. PPC or Pay-Per-Click, also […]

Improving Your Website

What Is a Google Sitemap?

If you have a website, chances are you’ve heard of a sitemap. A sitemap tells Google (and most other popular SERPs) what pages are on your site, how important they are, and whether they’re available to crawl.  How a sitemap works Think of a sitemap as Google’s menu to your website. When you visit a […]

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What Does Google Analytics Do?

If you’ve spent time marketing your business or working with a website, you’ve probably heard the term Google Analytics (GA). This platform is a valuable tool for your marketing goals, and if used correctly, you can boost your website’s engagement. What Is Google Analytics? Google Analytics is a free tracking tool that shows you a […]

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What Are SEO Services?

SEO stands for Search Engine Optimization and involves making changes to your website to improve your rankings on the search engine results page. By implementing SEO strategies, businesses can improve their website’s ability to rank higher on search engines like Google and Bing. Many businesses have started SEO campaigns in order to improve their website’s […]

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What Are SEO Backlinks?

Search Engine Optimization (SEO) is essential for promoting your business online. Backlinks are among the most critical factors for ranking high on the Search Engine Results Pages (SERPs). Being able to access and improve your site’s backlink profile is a crucial component of SEO success.  What Are Backlinks? A backlink sometimes called an inbound link, […]