Improving Your Website

How To Make a Good Title

Whether you are writing a book, song, poem, or blog post to go to your website, one of the most important aspects of your creation is your title. Your readers will form their first impressions of your work based on your title.  Although a title is the first thing someone sees on your book, webpage, […]

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Improving Your Website

What is Website Content?

A website is essentially made up of two parts. The first part is the web design which includes things like layout, fonts, colors, and stylistic embellishments. The second piece of a website is the content or everything that goes on the shell of the site that the web design created. To put it simply, website […]

Improving Your Website

What is User Experience?

The official definition of user experience  User experience and UX design are regarding digital media and websites. With so many options available to us online now, if you do not like the experience you are having with a website you can simply move on to a new one. In fact, there are currently 1.86 billion […]

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What is Google Tag Manager?

If you’re a business owner looking to appeal to more customers and keep your customers coming back, having insight into what your users are like and what they’re looking for is invaluable. For many business owners, this is why Google Analytics has become a staple of their digital marketing strategy as a tool to collect […]

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What is Google Search Console?

Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google […]

Improving Your Website

What is CRO? 

CRO stands for conversion rate optimization. Conversions on your website can include making a purchase, submitting a contact form, downloading a product resource, subscribing to emails and much more. The conversion rate is the percentage of users on your site who complete your desired action. If you have a lot of traffic coming to your website, […]

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What Is Bounce Rate

Bounce rate is an internet marketing term that is used in web traffic analysis. Bounce rate represents the percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site.  Bounce rates can indicate when a website isn’t performing well or is difficult to navigate. […]