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SEO vs. PPC: What’s the Difference?

SEO vs. PPC: What’s the Difference and How Can They Help Your Business? You’ve probably seen the phrase “SEO vs. PPC” come up a lot while perusing articles about boosting your website’s visibility and return on investment (ROI). These two strategies are major players in the world of digital marketing, so it’s important to know […]

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7 Smart Social Media Tips for Businesses

When you jump into the vast, ever-changing ocean that is social media marketing, it can seem overwhelming at first. With so many companies already making waves, it may feel like you’ve run out of creative ways to promote your business on social media. Have no fear, though, because we’re here to reassure you that, yes, […]

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Social Media Tips for Businesses

Drive More Engagement With These 8 Social Media Tips for Businesses With 5 billion active users, social media provides an enormous opportunity for your business to engage with potential customers. Social platforms bring incredible reach — and drive results for your bottom line.  But where do you begin? How do you leverage social media’s potential? […]

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How to Get Ideas in Online Marketing

Just like writer’s block, running into an idea block with online marketing ideas is an awful feeling. You need new blog post ideas or want to create a cool infographic. How should we approach this advertisement? You feel like you are in a hole or rut that you can’t get out of no matter how […]

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How to write for SEO

5 Helpful Guidelines When Writing for SEO Users depend heavily on search engines, especially Google, to get helpful information for free. One of biggest ranking factors for high-ranking pages in Google is creating fresh and useful content that answers people’s questions and queries.   Search engine optimization (SEO) has become one of the most important marketing […]

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How to Brand Your Business

Effective branding can define which clients a company interacts with, the nature of its services, and how it distinguishes itself from competitors.  The following outline shows five key elements you should consider in the early phases of establishing a brand for your business. It also includes essential steps for maintaining consistent branding over time.  Determine […]

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How To Make a Good Title

Whether you are writing a book, song, poem, or blog post to go to your website, one of the most important aspects of your creation is your title. Your readers will form their first impressions of your work based on your title.  Although a title is the first thing someone sees on your book, webpage, […]