What Are SEO Breadcrumbs on Websites

Breadcrumbs might be known as a delicious trail that you leave behind when enjoying fresh bread, but that’s not exactly what breadcrumbs are when it comes to websites and search engine optimization (SEO). But just as a trail of breadcrumbs can help fairy tale characters retrace their steps, figure out where they’ve been and how they got there, virtual breadcrumbs can do the same thing!

Breadcrumbs are used as a navigational tool on websites designed to map out surrounding pages and link to other areas of your website. They make it easier for search engines to follow, so it’s no surprise that Google emphasizes the importance of breadcrumbs — they can actually affect your rank on search engine results pages.

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How Small Businesses Can Use SEO To Outrank Competition

For many small businesses, the concept of SEO (search engine optimization) can feel intimidating. You may think you lack the expertise, the budget or simply the time for proper SEO, and while all of these things are legitimate concerns, this guide is here to help put your mind at ease. 

The following tips and tools will provide an outline of just a few of the tips and tools available to help small businesses thrive using SEO, and with an ever-increasing focus on internet marketing, implementing these practices can lead to huge pay-offs for your small business. Read More

Internal Link Strategies to Improve SEO Rankings

Links are one of the most impactful factors for Search Engine Optimization (SEO). Search engines like Google treat links as signals of relevance and authority. Unfortunately, Internet marketers often overlook the importance of internal links when developing a link-building strategy.

 

An effective internal linking strategy adds structure to your website to help users and search engines navigate your pages, making your content easier to find and rank on Search Engine Results Pages. 

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Mobile vs. Desktop Usage in 2020: Why Does This Matter? 

As smartphones continue to rise in popularity, people are relying on their mobile devices more than ever before to be able to do anything their desktop can do. 

In fact, over half of all searches last year happened on a mobile device. 

Over the years, technology has moved the world forward in so many ways. From streaming videos to purchasing groceries and everything in between, it can all happen from the palm of your hand. 

To follow trends and make the most of your website, it must be mobile-friendly to ensure users are having a positive experience when visiting your site. 

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How Much Should SEO Cost?

Businesses everywhere know they need to have a robust search engine optimization (SEO) strategy in place. What they aren’t sure of is how much SEO is going to cost.

The truth, as you might guess, is that the price tag associated with SEO varies greatly. In other words, there isn’t any set amount you should expect to pay per week, month, or year for SEO.

Before you become frustrated, though, you need to remember that it is possible to get a general sense of the cost of SEO. You simply have to take into mind some considerations when embarking on an SEO campaign.

Factors That Change SEO Cost

Below are some of the key factors that typically change the amount you can expect to spend on SEO:

  • In-house versus outsourced SEO measures. If you’re a small business and want a professional web development firm to do all your SEO — from content creation to back-end website coding and everything in between — you’re going to end up paying more for these services than if you did it all in-house.

Before you assume you’ll save tons of money by handling your SEO in-house, make sure you consider the time your team members will spend on these tasks. Sometimes, it’s cheaper to pay someone else to do your SEO, allowing your employees to focus on other revenue-generating responsibilities.

  • Scope of SEO campaign. SEO campaigns can vary greatly in scope. For instance, you may just want an SEO company to set up your operation’s social media sites, website and blog. From that point, you are secure in the knowledge that you can handle the day-to-day SEO. On the other hand, you might want to hire an SEO firm to cover all SEO, including writing social media posts and blog articles, sending out press releases, and updating website content regularly.
  • Current SEO strategy. Do you already have an SEO strategy in place that’s been working well, but you want to move your SEO to a different organization? This may be less costly overall than if you have zero SEO strategy and need a firm to help you develop one from the ground up. The same is true for a business that has an SEO strategy that hasn’t been working, or that’s backfired and incurred the wrath (and penalties) of Google.
  • Need for reputation management. Many times, SEO programs are launched because of a poor online reputation. In these cases, a full-fledged reputation management strategy and campaign may dovetail with a more generalized SEO program. If your intention is to drive down negative reviews by driving up your positive reputation, you can expect to pay more because you’ll need all the SEO power you can get.
  • Desire to have a sudden online marketplace blitz. In some cases, companies want to use SEO strategies to give their team members a sudden influx of leads. If this is important to you and you’re into a blitz marketing mode, you’ll probably need to spend more on your SEO than you would if you were just trying to build your online reputation slowly. A blitz can be done, but it needs to be powerful and fully planned.
  • Type of SEO firm you’re hiring. Let’s be honest: Not all SEO firms are worth their salt. You have to find the firm that not only has a solid reputation, but that also can provide you with what you want to achieve. You may pay less for an up-and-coming SEO firm, but you’ll get what you pay for in terms of knowledge.

Don’t look at the raw figures alone. Consider all the aspects of the firm you’re considering, including portfolio of successful SEO campaigns, length of time in the business, number of team members and more. Also, see how they’re doing their own SEO — is it professional?

Of course, at the end of the day, your budget will help drive your final decisions. With that in mind, remember that a good SEO program should increase your profits, which will allow it to pay for itself over time.

Why Technical SEO Matters

Does it seem as if all SEO, short for search engine optimization, is created equal? It’s actually not, and it can be broken down into different forms. This includes technical SEO — which may sound daunting, but don’t let the name scare you. You don’t need a deep understanding of technology to understand the concept of technical SEO.

A brief explanation of technical SEO

When you think about SEO, you probably immediately think about keyword-optimized website content, such as articles, blog posts, landing page content, web page content, SKU/product descriptions and headers. It’s certainly the most commonly discussed form of SEO, at least in general conversation. If you’re a company owner, you may have quite a bit of experience in content-driven SEO, or at least a familiarity with it.

Technical SEO is different because it involves the SEO you can’t see. It’s all the backend elements that add to content-related SEO. Think of it this way: Without technical SEO, your content-driven SEO can never fully live up to its potential. However, your visitors will never really notice your technical SEO. It’s for the search engine’s crawlers, not for humans.

Examples of technical SEO

What are some good examples of technical SEO? Consider these website-related concerns:

  • Site creation. How has your website been created? What language was used for the programming? What does the framework look like? To a search engine like Google, it’s essential your site be easy to crawl. If you make your website too complex, Google will simply move on. Using outdated programming languages or complex frames and templates will lead to lowered rankings, no matter how wonderful and keyword-optimized your content may be.
  • Site speed. Speed definitely plays a huge role in technical SEO. The faster your site loads, the more positive it is for both bots and visitors. You can improve your site speed by eliminating images and videos that simply take too long to load. It’s better to not have them than to ruin your rankings because of a technicality.
  • Site navigation. Is it hard for Google to navigate your site? All the keywords in the world won’t help you get a higher position on the search engine rankings. Your site should be very cleanly laid out and understandable for crawlers.
  • Site meta information. Meta tags, page titles and meta descriptions somewhat straddle technical SEO and content-driven SEO. Yes, they are keyword-rich, but they are also indicators for search engines. When used correctly, these backend elements can serve as a kind of overview for the search engine. They tell the search engine quickly what the web page is going to provide the visitor. It’s like reading the back cover or the inside flap of a book.

Of course, there are other aspects of your site development that constitute technical SEO. These are just some prime examples of them.

Technical SEO lays the groundwork for content SEO

Why is technical SEO necessary? It lays the groundwork for content-related SEO and revs up the response rates for your keyword-rich content. Think of it as the building blocks for a successful SEO program. Without technical SEO, there’s really no foundation in place to keep your SEO moving along. You’re just aiming at a target in the dark.

You need to encourage your SEO any way you can, and that includes being cognizant of your technical SEO. Even if you’re thrilled with your current content SEO results, you should still be concerned about the technical side. After all, you can be sure your top competitors are focused on technical SEO, which means you should be, too.