If you’re new to the world of Internet marketing, you may be wondering what all the buzz is about SEO or search engine optimization.
On this page, we’ll take a look at why SEO is important and offer some tips for boosting your rankings in search engine results pages (SERPs).
What is SEO?
Basically, SEO is anything you do to optimize your website so that it ranks higher in search results for targeted keywords and phrases. And it includes a number of strategies and techniques.
For example, if you’re a dentist in Cincinnati, you will want your site to appear when people in your area search for dental services. With SEO, you can optimize your site for keywords related to your business and ensure that your site appears when people search for your products or services.
Why is SEO important?
SEO helps to ensure that your website is seen by your target audience.
You might have the most beautiful, well-designed website, but if nobody can find it, they won’t learn about your services and will likely give their business to competitors.
Tips for improving SEO rankings
Now that you understand the importance of SEO, let’s take a look at some strategies you can implement to boost your SEO rankings.
Incorporate strategic keywords
Keyword research sets the stage for any successful SEO campaign.
It’s important to understand what phrases people are searching for when looking for your products or services. And the keywords you choose should be as specific to your company as possible. Then, you can incorporate those keywords in key places on your website, such as your title and H1 tags, as well as your content.
The trick with keyword research is to find phrases that are not only being searched for, but also easy to rank for in search results.
For example, if you own a jewelry store, the keyword “jewelry” may have a high search volume. But there are likely lots of competitors vying to rank for that keyword. Instead, you may consider targeting a more specific phrase, such as “buy children’s jewelry.”
Because this phrase is more specific, there are probably less people trying to rank for it. When you choose more targeted keywords, you will likely attract more qualified traffic—people ready to buy your products or services.
Improve user experience
Do people find your site helpful and easy to use or do they navigate away from your pages shortly after landing on them?
Improving your site’s navigation and load speed can contribute to lower bounce rates and help your site rank higher in search results.
You want to keep people on your site and engaged in your content for as long as possible, and improving the user experience on your site can help you accomplish this goal.
Publish quality content
Search engines love quality content, and publishing helpful content can boost your rankings in search results. Content can include anything from blog posts and infographics to videos, ebooks, and downloadable guides.
You can ensure that the content you post on your website is optimized to contain target keywords. And you can consider creating a blog where you can post consistent, valuable information.
Not only will quality content help to boost your rankings in search results, it will also encourage conversions.
For example, if someone searches for landscaping tips online and comes across a helpful infographic from your landscaping company, they will be more inclined to check out your company and use your services.
Earn links from other sites
Search engines also consider the number of links your site has acquired from other websites. And the quantity and quality of inbound links to your website can largely impact your site’s ranking.
While you might be tempted to buy links from other websites, this can actually hurt your SEO efforts because buying and selling links goes against Google’s Webmaster Guidelines.
Instead of buying links, you can earn inbound links by creating and promoting valuable content. This will help you earn links naturally, and you can reach out to site owners and ask if they would consider linking to your content.
SEO plans from WebpageFX
WebpageFX is a full-service Internet marketing firm and leader in the SEO industry.
We’ll take the time to get to know your business and implement SEO strategies to boost your rankings in search result pages.
This will help your business get in front of your target audience, and ultimately, you will enjoy more leads and increased sales.
Want to learn more?
Interested in learning more about how SEO can benefit your business? What are you waiting for? Check out our free tool to start improving your SEO today.
Contact WebpageFX today to learn more about our custom plans. We work with hundreds of businesses across the United States, and we’re excited to work with you!