If you’re new to the world of Internet marketing, you’ve probably heard the terms SEO or search engine optimization and link building being used around the office.
On this page, we’ll take a look at SEO and link building and look at some tips for improving SEO with links.
What is SEO and why is it important?
SEO is an umbrella term used to describe a number of strategies used to optimize a website so that it ranks higher in search results for targeted keywords and phrases.
Using SEO, you can position your website in front of your key prospects online.
For example, if you’re a caterer in Vermont, you want your website to appear when people in your area search for catering services. With SEO, you can optimize your website so that it contains keywords and phrases people search for when looking for your business. This increases brand awareness by making it easier for people to find your website. In addition, it helps you increase both leads and sales.
Why are links important to SEO?
Search engines, like Google, take many different factors into account when ranking pages. And the number and quality of inbound links to your website is a ranking factor.
Generally, a site with 100 quality, inbound links will rank higher than a site with only 10. So increasing the number of inbound links to your website can improve your SEO and help your site achieve top spots in search results.
There are several techniques for acquiring links to your website, and some people attempt to buy links from other sites. However, this won’t help your SEO because buying and selling links violates Google’s Webmaster Guidelines.
Tips for improving SEO with links
So if you can’t buy them, how can you improve your SEO with links? Let’s take a look at some tips for improving your website’s rankings by earning links.
Create quality content
If you want to earn more links to your website, you need to start by creating valuable content that people will want to link to.
People naturally want to include links to great content, and creating helpful blog posts, infographics, and guides is a great way to improve your chances of earning some great backlinks for reputable websites.
Build relationships with industry influencers
You can also earn quality links by nurturing relationships with industry influences.
Is there a broken link on someone’s website? Let them know! This is a great way to strike up a conversation, and they will be more likely to link to your content if you provide a helpful tip.
In addition, you can offer to guest post on other people’s blogs. Not only will this give you access to a wider audience, you may even score some backlinks.
If you don’t feel comfortable writing a guest post, you can comment on posts by relevant bloggers in your field. Offering insightful thoughts will help get your foot in the door and make them more likely to link to your content in the future.
You can also reach out to other bloggers, journalists, and industry experts to ask if they will share your content with their readers. If they find it valuable, they may share it on their website and include a link back to your site.
If you want to earn more links, sometimes all you have to do is ask. And the more quality backlinks you receive, the higher your website will rank in search results.
Include links to internal pages
In additional to building links from other websites, it’s also important to develop an internal linking structure.
Internal links connect pages on the same website, and they not only aid in navigation, but also help search engines discover and index new pages more quickly. In other words, internal links create clear paths for search spiders as they crawl and index your website.
For example, if you create a new page about content marketing, you can link to that page from older, relevant pages on your website. This will help to distribute page authority and ranking power across throughout your website.
SEO and link building plans from WebpageFX
WebpageFX is a full-service Internet marketing agency, and we specialize in SEO and link building.
We offer custom plans designed to meet your business goals, and our team of experts will work to understand your business and deliver results that take your company to the next level.
Want to learn more?
Interested in learning more about how you can improve your SEO with links?
Contact WebpageFX today for a free consultation. We understand what it takes to drive results for hundreds of businesses across the United States. And we can’t wait to hear from you!