If you’re familiar with Internet marketing, you’re probably familiar with SEO or search engine optimization. And if you’re looking to drive more local traffic to your website, SEO can help.
SEO strategies can help you reach qualified prospects where they’re searching online.
On this page, we’ll take a look at local SEO and offer some tips that you can start using today to improve your reach online.
What is local SEO?
If you’re new to the world of Internet marketing, you’ve probably heard about SEO or search engine optimization.
Basically, SEO is the process by which websites are optimized to rank higher in search engine results for targeted keywords and phrases. And local SEO strategies help to improve your website’s visibility among a local audience.
If you’re a dentist in Salt Lake City, you will want your business to appear when people in your area search for dental services—and local SEO can help!
Why is local SEO important?
You might have a beautifully designed site, but if nobody can find your website, you will probably struggle to attract new customers and boost your sales.
With local SEO, you can improve the reach of your website and get in front of your online target audience. In other words, local SEO improves your chance of appearing in search results when people in your area search for products or services related to your business.
If you want to reach new customers and grow your business, local SEO is a great way to market your company online.
Tips for improving local SEO
Now, let’s take a look at some specific strategies you can use to improve your local SEO.
Claim business listings
In order to improve your local SEO, it’s important to claim your company profiles. And you can start by filling out your Google My Business page.
Optimizing your business listings with information such as location, phone number, and hours, can help potential customers find your business, and it improves your chances of showing up in local search results. You can also add photos and respond to reviews after you verify your page.
You can also target websites, such as Yelp and Yellow Pages, that offer local listings. This can help to send more local traffic to your website, and you can even encourage people to review your business on these websites.
Create local content
Creating local content is another great way to improve your local SEO strategy.
For example, you can publish custom landing pages designed to convert local traffic. Be sure to include keywords, such as your location, services, and areas of expertise.
This will boost optimization and help your pages appear higher in local search results.
However, keep in mind that stuffing a blog post or infographic full of keywords isn’t going to cut it when it comes to SEO. People want to read valuable, insightful content, and locals are no different.
Build links from other websites
The number and quality of inbound links to your website can directly impact your site’s rankings.
So focus on building valuable links to boost the credibility of your site. If you want to increase the number of links to your website from businesses in your area, you can host local events and encourage sponsors to link to your website when talking about the event.
You can also connect with local bloggers from your area and offer to guest post on their blog. This can earn you some great local links and give you instant access to a new audience.
Update your social media
Maintaining a consistent presence on social media sites, like Facebook and Twitter, and Google+ can improve the visibility of your business in local search results.
The more followers you attract, the more likely your pages will appear in search results. You can also host local contests, gather feedback, and encourage people to get involved with your business. This can increase the reach of your brand and make it easier for people to find you online.
SEO plans from WebFX
WebFX is a leader in the Internet marketing industry, and we’re nationally recognized for our SEO services.
We understand what it takes to get your business listed in local search results, and we’ll help you stand out from the competition.
To help you better select a plan that’s right for your business, we published our SEO pricing online. Don’t see a plan that works for you? We’ll work to create a custom SEO plan designed to increase local traffic to your website.
Want to learn more?
Interested in learning more about how improving your local SEO can take your business to the next level?