If you’re new to the world of Internet marketing, you may have heard about SEO or search engine optimization. But you may be wondering what specific strategies you can implement to improve your rankings in search results.
One way to boost your rankings is to optimize your images for search. On this page, we’ll take a look at how you can improve your image SEO to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.
What is SEO?
SEO refers to anything you do to optimize your website pages so that they rank higher in search results for targeted keywords and phrases.
For example, if you’re an interior designer in Atlanta, you will want your business to appear in the top spots when people search for “interior design services” in your area. This will help to increase brand recognition and attract more traffic to your website.
Why is SEO important?
You might have the most beautifully designed website, but if nobody can find it, you won’t attract customers or increase your sales.
SEO helps to position your business online where your best prospects are searching. For instance, if someone searches for interior design tips and comes across an informative blog post by your company, they will be more likely to check out your website and services.
But how can you optimize your website so that it ranks in top spots? You can start by ensuring that your images are optimized for SEO.
Optimize images for SEO
Let’s take a look at some specific strategies you can start using today to improve your image SEO.
Choose the right image
Try to use your own images whenever possible. If you’re designing a team page, use photos of your own team rather than generic stock photos. This will help to give potential customers a glimpse into the culture of your business, and it helps them put faces to names.
However, if you do choose to use creative commons photos, make sure that they relate to your article or web page. If your post is about SEO, don’t include images of dogs…unless you’re talking about SEO for veterinarians. You get the point!
Choosing photos related to your article topic will help your post rank higher in search results.
Choose the right file name
After you select your image, it’s important that you choose a file name that reflects the photo content. This is important because you want search engines, like Google, to know what the image is about without looking at the actual photo.
If your photo is of the Eiffel Tower, don’t name it “DNC3458.jpg.” Instead, choose a file name that includes keywords and describes the image. For example, you could name the file “eiffel-tower-paris-france.jpg.”
This will help search engines better understand and index your photos, helping them to rank higher in search results.
Scale your image and reduce file size
User experience is important for SEO, and slow loading times can negatively impact a visitor’s experience on your website.
Since images can have a huge impact on site load times, you have to make sure that your images are scaled to the size you want it to display. You also need to make sure that your files are an appropriate size. For example, you can reduce image file size by removing the EXIF data.
This can improve your site’s user-friendliness, and ultimately improve your SEO efforts.
Add alt and title text to your images
Finally, you want to make sure that you add alt and title text to your images.
Alt text is basically a brief description of a photo that appears when the image can’t be displayed to visitors. In other words, alt text prevents information loss, and including SEO keywords in your alt text can help your rankings.
Similarly, title tags provide descriptions of images, and you can include more contextual images about the photos.
SEO plans from WebpageFX
When it comes to SEO, WebpageFX is an industry leader. And we understand what it takes to achieve greater visibility for your business in search results.
We even published our SEO pricing online to help you choose the plan that’s right for your business. Don’t see a plan that works for you? We’ll create a custom SEO plan designed to meet your business goals.
We’ll take the time to get to know your business and industry, and we’ll implement SEO strategies designed to help you attract and convert more leads.
Want to learn more?
Interested in learning more about how SEO can take your business to the next level?
Contact WebpageFX today and schedule a free consultation with one of our SEO experts. We work with hundreds of businesses across the United States, and we’ll work with you to take your business to the next level.