Links are one of the most important factors that Google uses to determine how well your website ranks compared to others. If you do not have a lot of links pointing to your site, you may be wondering how to increase those links and boost your site authority and ranking.
Here are a few ways that you can get more links and improve this area on your report.
Ask for links from relevant websites
Sometimes getting a link is as easy as asking for it. If you are in contact with others in your industry who are willing to link you, this can be a simple way to boost your site’s authority and visibility.
If you run an ecommerce website, you may be able to be linked by manufacturers from a store locator or list of approved resellers. Or if you run a valuable resource of some kind for your industry, you could be linked by other websites who maintain a list of resources similar to yours.
Create content that attracts links
If you are not already participating in some kind of content marketing program, consider starting one. Research has found that websites with blogs earn approximately 97% more links than those without. You can also invest in articles, guides, infographics, or videos — any other type of content that people in your target market might get excited about and want to share with other people.
If you are routinely creating and sharing this content, it may naturally attract links from others.
Pitch your content to other websites
Of course, your content may not always attract links, especially if your website is new or not yet in a growth stage. So you may have to do some manual work to earn the links you need.
You can accomplish this by contacting websites you want to obtain links from and asking them to look at, and consider linking to, your content. You may ask them to include your website as a resource on a page that already exists, or to link to a new piece of content you’ve created as the basis for a future blog post or article (assuming they have an interest in the content you created).
Create content for others
Finally, you can create content for other websites and obtain links this way. The links you obtain may be through guest posts that you create for other blogs that have links to your content throughout, or you may have a link to your website in your author byline. Either way, this method is mutually beneficial, as it allows another website to benefit from your content and you to benefit from a link.
These are four simple ways that you can obtain links to your website. For a few more ideas, check out these articles:
Have any questions about obtaining links to your website, and how they can help improve your score and boost your rankings? Or do you need help interpreting the results of your website grader report? Contact us and we’ll be happy to help you with whatever you need.