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SEO content

If you’re familiar with Internet marketing, you’ve probably heard of SEO or search engine optimization. But you may not understand how SEO content can impact your rankings in search engine results pages (SERPs).

On this page, we’ll take a look at the importance of SEO content and how you can improve your SEO content to rank higher in search results for keywords related to your business.
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How Web Design Affects Your SEO

designer working on a computer

Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re opening your site up to problems ranking high in organic results.
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How Much Do Title Tags Really Matter?

Conventional wisdom says the first impression people have of your business is your homepage. In fact, the first impression occurs before they visit your site — when it appears in a search engine results page. This includes the title tag, which tells searchers what your site offers, and prompts them to either click on it or keep looking.

The title tag is the title of a web page that appears just before the URL on a search engine results page. The title may not be an exact match to the search query, but it’s close enough that searchers can trust the content on the page contains the information they want — that is, if the tag was properly formatted.

But how much do these title tags matter to your marketing strategy? Keep reading to find out.

Why Do Title Tags Matter?

Title tags are important because they can have a big impact on your SEO strategy. Most people don’t have time to click every single page that appears in search engine results, so they need a quick and clean description of the content. The title tag provides that.

When one of your web pages appears on a search page, people read the title tag to see what the page contains. If it matches what they were searching for, they’ll click it. If not, they’ll go somewhere else. If your title tag offers a vague or broad description, not only will people be less likely to click, but search engines will be less likely to boost its ranking, too. That’s why title tags need to be a top priority in your SEO plan.

What Should Go Into Title Tags?

Title tags are important, so you need to make sure it describes your business in a succinct and accurate way. These tips will get you started.

  • Keep It Short: A search engine will typically show the first 50 or 60 characters of a tag. Everything else is cut off and replaced with an ellipsis. That doesn’t mean your tag can’t exceed 60 characters — it just means it won’t be as prominent as a shorter tag would be. Having said that, a shorter title tag will look better on a search engine results page, so keep it as short as you can.
  • Focus on the Basics: Your ranking in search engines will depend in part on your title tag. That’s why your SEO strategy will influence your title tag strategy. Incorporate the most important keywords from your SEO strategy into your title tag. This may include:
    • Company name
    • Location
    • Core products or services
    • Other keywords and phrases

Also, eliminate nonessential words like “and” and “etc.” They just take up valuable real estate on the page and they do nothing to enhance your ranking.

  • Format Tags Properly: Now that you know what you’re going to put in the title tag, put them together the right way. Arrange them so they’re readable on the page and clearly state what your business has to offer. Place the most important terms at the front of the tag. This the first thing people see, and it’s more likely to be crawled by search engines.

Also, separate keywords with pipes (|) rather than commas or underscores. This makes it easier for searchers to understand what you offer, and it helps search engines distinguish keywords, thus ensuring your site appears in front of anyone searching on any one of those keywords.

How do people know what to expect from your website? Title tags will tell them. Keep title tags in mind when mapping out your SEO strategy, as they provide a brief introduction to your website and not only impact the number of clicks, but also the success of your SEO strategy.

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What Is User Experience Design?

When many people think of design, they think of appearance: colors, fonts, layouts, and anything else that contributes to the visual experience.

That was fine for print media.

Nowadays, however, most of your marketing initiatives happen online. Visuals still matter, but so does the performance of a website — as well as any other marketing channel — leading to the emergence of user experience design.

As people use a variety of channels and devices to make purchasing decisions, every one of your channels must make research, evaluation, and buying as easy as possible.

So what is the user experience, exactly, and how does it affect design?

What is user experience design?

User experience design, or UX design, is the process of developing systems and processes that let consumers interact with your brand.

The term is not meant to replace concepts of user interface, graphic design, or information architecture — rather, all of those elements are part of creating a memorable user experience.

Why is UX so important?

A poor user experience design can hurt your business. The quality of your design impacts a user’s perception of your company and their ability to buy from you.

Here’s how:

Aesthetics

It’s not a big surprise that attractive designs get more attention than unattractive designs.

Beyond that, the right design can attract the desired audience, convey the desired emotion, and reinforce your brand. It also creates a positive feeling about your brand and entices more people to engage with it.

Usability

Customers interact directly with marketing channels nowadays. If those channels don’t work properly, customers won’t be able to respond to calls to action or engage with your organization.

In some cases, they won’t even want to if they don’t like the experience.

That’s why function is so critical to your website’s UX.

Access

Digital channels have to connect to a vast amount of information.

Whether a user wants product information or account details, the data has to come up quickly and accurately — all while ensuring privacy and security.

A good user experience design makes it easy (and safe) to access this information.

Where does UX Design make the most difference?

UX has always played a role in the success of marketing campaigns, but it wasn’t as obvious in traditional marketing as it is today.

If something isn’t quite right with a user experience, the effect is immediate and obvious. For example:

  • Well-designed websites have up-to-date information, simple and attractive layouts, and navigation paths that make it easy to do what users want to do.
  • As people replace their desktops and laptops with tablets and smartphones, they expect your website to be usable on those devices.
  • Users should be able to start and finish transactions with three or four clicks, at the most.

The success of your marketing strategy depends in large part on the user experience. If potential customers have an easy time finding information or making purchases, they’re more likely to come back.

That’s why UX design needs to be a top priority for your business.

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SEO vs CRO: Which Is Better?

As you secure your footing in the competitive world of digital marketing, you’ll quickly learn that the online landscape changes quickly. Your page rankings can fluctuate regularly, and new algorithm updates also can require you to change your strategy. Your competition can sweep in overnight and grasp your number one spot for a search term.

If you’ve been in the game for a while now, you might have heard that search engine optimization (SEO) and conversion rate optimization (CRO) are in a boxing match with one another, fighting for your attention and resources.

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How Content Marketing Helps Your SEO

Internet marketing has paved the way for a softer marketing approach that focuses more on raising awareness than trying to generate a sale right away. Content marketing and SEO are great examples of this.

Content marketing focuses on engaging people and building brand authority, while one of SEO’s primary goals is to increase visibility by reaching a top ranking in search engine results.

What often gets lost when focusing on these two disciplines is how much content marketing and SEO can help one another.

You may have a particular set of goals for your content strategy, but you’ll see great benefits if one of those goals is more effective search engine optimization. Keep reading to find out how content marketing is a great way to beef up your SEO efforts.

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How PPC Ads Affect Your SEO

Internet marketing is rarely a “this or that” process. Numerous marketing channels must be used in different capacities, but always in a complementary fashion. PPC and SEO are no different.

Using both channels together is a great way to boost the results and longevity of your marketing efforts.

Technically speaking, PPC does not directly affect your website’s rankings. However, there’s more than meets the eye when considering how the two can interact.

Let’s explore exactly how PPC ads can affect your SEO, and what you can do to ensure you’re getting the most out of both approaches.

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How Can Outbound Links Help My SEO?

The importance of outbound links is somewhat new to SEO, as most site owners are concerned with earning inbound links from other sites.

However, the links that you use on your website can actually impact more than just user experience — they can impact your SEO. To get the most out of external linking, you can follow a few key steps.

Cite your sources

If you’re ever using data on a page and you got it from somewhere else, you absolutely have to link to the data’s original creator. This isn’t to say it’s illegal to use other organizations’ data without citations, but it’s an important step in building trustworthiness and reputation in your industry. It also shows that you appreciate someone’s website enough to give them a link, which helps promote their quality work.

Beyond the simple kindness of it, citing your sources shows readers that the data you’re using is reliable. Today, the average Internet user is suspicious of studies and statistics unless they’re easily verifiable. It’s essential you show them where you found your data so they can come to trust you as a smart and professional source of information.

Link to quality, credible websites

strong-links

Quality matters when it comes to sources, mostly because it again helps users build trust with your brand. By extension, quality links can improve a user’s experience on your website, and Google’s algorithm is heavily based on user experience.

From an SEO standpoint, there’s the possibility that once you start linking to good websites, Google will see that you’re not included in any bad linking neighborhoods. It’s important to maintain your distance from websites that spam links or engage in link buying schemes since Google penalizes them. Association with those shady tactics can seriously harm your website — maintaining your distance gives you a fighting chance.

If you’re having trouble finding quality websites to use in links, you can start by looking at .gov or .edu sites. You can also install the MozBar and look for websites that have a high domain authority (DA) number. Using these techniques together can ensure you’re linking to professional, high-quality websites.

Limit the number of links

When you’re linking to external sources, it’s important to remember that linking to too many pages can become counter-productive. Adding hundreds of links to your page can make it appear spammy, especially if it’s a newly-registered domain. Google hates spam, and readers don’t like to see that the majority of your text is linked.

Maintaining a good link-to-text ratio can help keep your text more readable while showing Google that you take linking seriously. You’re not just throwing links out there to help boost other people’s rankings — you’re doing it because they run quality websites that you found helpful.

Write descriptive anchor text

anchor-text-importance

Anchor text is the words that are visible on an actual link. Writing descriptive anchor text — as opposed to text that just says “click here,” “read more,” or something else generic — gives readers an idea about what they’re clicking before they click it. It also tells search engines something about the link as they crawl your website.

In both situations, you wind up winning. Your customers are happy because they know what they’re clicking, and Google is happy because it can more easily contextualize your page.

By citing sources, linking to credible websites, limiting the number of links, and writing descriptive anchor text, you can make your external links work for you. But if you don’t know what to do next, you could benefit from the advice of an SEO agency.

Contact WebFX today to discuss your on-page strategy and ways to improve your site’s performance in the SERPs and ultimately, drive more leads/sales for your company!

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