Improve Image SEO

If you’re new to the world of Internet marketing, you may have heard about SEO or search engine optimization. But you may be wondering what specific strategies you can implement to improve your rankings in search results.

One way to boost your rankings is optimizing your images for search. On this page, we’ll take a look at how you can improve your image SEO to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.

What is SEO?

SEO refers to anything you do to optimize your website pages so that they rank higher in search results for targeted keywords and phrases.

For example, if you’re an interior designer in Atlanta, you will want your business to appear in top spots when people search for interior design services in your area. This will help to increase brand recognition and attract more traffic to your website.

Why is SEO important?

You might have the most beautifully designed website, but if nobody can find it, you won’t attract customers or increase your sales.

SEO helps to position your business online where your best prospects are searching. For instance, if someone searches for interior design tips and comes across an informative blog post by your company, they will be more likely to check out your website and services.

But how can you optimize your website so that it ranks in top spots? You can start by ensuring that your images are optimized for SEO.

Optimize images for SEO

Let’s take a look at some specific strategies you can start using today to improve your image SEO.

Choose the right image

Try to use your own images whenever possible. If you’re designing a team page, use photos of your own team rather than generic stock photos. This will help to give potential customers a glimpse into the culture of your business, and it helps them put faces to names.

However, if you do choose to use creative commons photos, make sure that they relate to your article or web page. If your post is about SEO, don’t include images of dogs…unless you’re talking about SEO for veterinarians. You get the point!

Choosing photos related to your article topic will help your post rank higher in search results.

Choose the right file name

After you select your image, it’s important that you choose a file name that reflects the photo content. This is important because you want search engines, like Google, to know what the image is about without looking at the actual photo.

If your photo is of the Eiffel Tower, don’t name it “DNC3458.jpg.” Instead, choose a file name that includes keywords and describes the image. For example, you could name the file “eiffel-tower-paris-france.jpg.”

This will help search engines better understand and index your photos, helping them to rank higher in search results.

Scale your image and reduce file size

User experience is an important for SEO, and slow loading times can negatively impact a visitor’s experience on your website.

Since images can have a huge impact on site load times, you have to make sure that your images are scaled to the size you want it to display. You also need to make sure that your files are an appropriate size. For example, you can reduce image file size by removing the EXIF data.

And tools like JPEGmini and PunyPNG can help you select files sizes best suited to your pages.

This can improve your site’s user-friendliness, and ultimately improve your SEO efforts.

Add alt and title text

Finally, you want to make sure that you add alt and title text to your images.

Alt text is basically a brief description of a photo that appears when the image can’t be displayed to visitors. In other words, alt text prevents information loss, and including SEO keywords in your alt text can help your rankings.

Similarly, title tags provide descriptions of images, and you can include more contextual images about the photos.

SEO plans from WebpageFX

When it comes to SEO, WebpageFX is an industry leader. And we understand what it takes to achieve greater visibility for your business in search results.

We even published our SEO pricing online to help you choose the plan that’s right for your business. Don’t see a plan that works for you? We’ll create a custom SEO plan designed to meet your business goals.

We’ll take the time to get to know your business and industry, and we’ll implement SEO strategies designed to help you attract and convert more leads.

Trying to decide if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back. So what are you waiting for?

Want to learn more?

Interested in learning more about how SEO can take your business to the next level?

Contact WebpageFX today and schedule a free consultation with one of our SEO experts. We work with hundreds of businesses across the United States, and we’ll work with you to take your business to the next level.

Does a Sitemap Improve SEO?

Are you looking to improve your website’s rank in search results with SEO? Wondering if a sitemap will help?

On this page, we’ll explain what a sitemap is, why it’s important, and how sitemaps impact your overall SEO strategy.

What is a sitemap?

A sitemap is a file that lists URLs for a website, along with metadata about each URL, such as when it was last updated and how important it is in relation to other URLs.

In other words, sitemaps spell out your website’s central content, showing both search spiders and humans where to find information on your site.

Traditional sitemaps are static HTML files that indicate the first and second level structure of a website. However, today it is recommended that you use an XML sitemap, which provides a link dump for search spiders to index. It’s important to note that XML sitemaps are feeds specifically designed for search engines, while an HTML sitemap is a page on your website designed to help visitors navigate your site.

Good sitemaps show an overview of your website, provide a pathway for search robots to follow, include text links to every page on your site, and quickly show visitors how to navigate your website.

Does a sitemap improve SEO?

Now that you understand the purpose of sitemaps, let’s take a look at how they can improve your overall SEO efforts.

Sitemaps help search engines more intelligently crawl your website and discover new pages. And when your major pages are included in search engine databases, you have a better chance of appearing in search results.

While sitemaps do not guarantee that your pages will be crawled and indexed, they certainly help.

Tips for optimizing your sitemap

Let’s take a look at some tips for optimizing your sitemap for the best SEO results.

Link sitemap from homepage

First, you want to make sure that you link your sitemap from your website’s homepage. This will help search engines find your sitemap and follow it through your website. Linking your sitemap from other pages may cause search spiders to find a dead end quit before indexing all of your pages.

Don’t include every link in your sitemap

While smaller websites may be able to include every page on their sitemap, SEO experts don’t recommend that larger sites do the same. Including a long list of links on your sitemap can look suspicious to search engines, who may assume you are a link farm.

In fact, most SEO experts recommend only including 25-40 links on your sitemap.

Submit sitemaps to search engines

After you create your sitemap, you can submit it to search engines. This will improve your chances of having your pages indexed and boost the likelihood that your pages will appear in search results.

Submitting sitemaps to search engines is a fairly easy process. For example, you can simply sign into your Google account and submit your sitemap using Google’s Webmaster Tools. Then, the search engine will know your sitemap exists!

Update your sitemap

Finally, it’s important that you keep your sitemap updated and include all major pages on your website. If you add or remove pages on your website, make sure the changes are reflected on your sitemap.

This will help search spiders crawl and index all of your important pages. And it will ultimately help you appear in search results for targeted keywords and phrases related to your business.

SEO plans from WebpageFX

WebpageFX is an award-winning SEO agency.

When you choose to work with WebpageFX, you’re choosing an unmatched team of Internet marketing experts, ranked #1 in the US for organic search engine optimization by Heardable.com, the independent authority on SEO vendors and pricing.

We’ll take the time to get to know your business, and we understand what it takes to drive results for companies in a wide range of industries. We work with everyone from jewelers to restaurant owners and construction companies. And we over guaranteed results, so if you don’t experience a positive return on your investment, we’ll give you your money back.

We also publish our SEO pricing online to help you make the most informed decision and to help you choose the plan best suited to your business goals. Don’t see a plan that’s right for you? We’ll work to create a custom SEO plan tailored to your business.

Interested in learning more?

Want to learn more about how sitemaps can improve your SEO efforts and get your website indexed by search engines?

Contact WebpageFX today. Our team of SEO experts understands how to design and implement a sitemap that will take your SEO efforts to the next level.

We work with hundreds of businesses across the United States, and we’re excited to work with you!

Improve SEO with Links

If you’re new to the world of Internet marketing, you’ve probably heard the terms SEO or search engine optimization and link building being used around the office.

On this page, we’ll take a look at SEO and link building and look at some tips for improving SEO with links.

What is SEO and why is it important?

SEO is an umbrella term used to describe a number of strategies used to optimize a website so that it ranks higher in search results for targeted keywords and phrases.

Using SEO, you can position your website in front of your key prospects online.

For example, if you’re a caterer in Vermont, you want your website to appear when people in your area search for catering services. With SEO, you can optimize your website so that it contains keywords and phrases people search for when looking for your business. This increases brand awareness by making it easier for people to find your website. In addition, it helps you increase both leads and sales.

Why are links important to SEO?

Search engines, like Google, take many different factors into account when ranking pages. And the number and quality of inbound links to your website is a ranking factor.

Generally, a site with 100 quality, inbound links will rank higher than a site with only 10. So increasing the number of inbound links to your website can improve your SEO and help your site achieve top spots in search results.

There are several techniques for acquiring links to your website, and some people attempt to buy links from other sites. However, this won’t help your SEO because buying and selling links violates Google’s Webmaster Guidelines.

Tips for improving SEO with links

So if you can’t buy them, how can you improve your SEO with links? Let’s take a look at some tips for improving your website’s rankings by earning links.

Create quality content

If you want to earn more links to your website, you need to start by creating valuable content that people will want to link to.

People naturally want to include links to great content, and creating helpful blog posts, infographics, and guides is a great way to improve your chances of earning some great backlinks for reputable websites.

Build relationships with industry influencers

You can also earn quality links by nurturing relationships with industry influences.

Is there a broken link on someone’s website? Let them know! This is a great way to strike up a conversation, and they will be more likely to link to your content if you provide a helpful tip.

In addition, you can offer to guest post on other people’s blogs. Not only will this give you access to a wider audience, you may even score some backlinks.

If you don’t feel comfortable writing a guest post, you can comment on posts by relevant bloggers in your field. Offering insightful thoughts will help get your foot in the door and make them more likely to link to your content in the future.

You can also reach out to other bloggers, journalists, and industry experts to ask if they will share your content with their readers. If they find it valuable, they may share it on their website and include a link back to your site.

If you want to earn more links, sometimes all you have to do is ask. And the more quality backlinks you receive, the higher your website will rank in search results.

Include links to internal pages

In additional to building links from other websites, it’s also important to develop an internal linking structure.

Internal links connect pages on the same website, and they not only aid in navigation, but also help search engines discover and index new pages more quickly. In other words, internal links create clear paths for search spiders as they crawl and index your website.

For example, if you create a new page about content marketing, you can link to that page from older, relevant pages on your website. This will help to distribute page authority and ranking power across throughout your website.

SEO and link building plans from WebpageFX

WebpageFX is a full-service Internet marketing agency, and we specialize in SEO and link building.

We offer custom plans designed to meet your business goals, and our team of experts will work to understand your business and deliver results that take your company to the next level.

Want to learn more?

Interested in learning more about how you can improve your SEO with links?

Contact WebpageFX today for a free consultation. We understand what it takes to drive results for hundreds of businesses across the United States. And we can’t wait to hear from you!

Improve SEO on WordPress

Do you use WordPress for your website or blog? Want your site to rank higher in search results for targeted keywords and phrases?

On this page, we’ll talk about the importance of SEO and how you can improve SEO on WordPress to boost your site’s ranking in search engine results.

What is SEO?

SEO or search engine optimization refers to the process by which a website is optimized to rank higher in search results for targeted keywords and phrases.

Basically, SEO includes anything you do to improve your website so that it achieves a higher ranking.

SEO is valuable for any company, no matter your size or industry, and it helps search spiders discover and index new pages.

Why is SEO important?

If people in your area search for products or services related to your company, you want your business to appear at the top of search results, ahead of the competition.

Using SEO, you can position your company where your most important prospects are searching online.

Ultimately, this will help your business attract and convert more leads, resulting in increased revenue for your company.

Tips for improving SEO on WordPress

Many businesses host their websites or blogs on WordPress, one of the best content management systems when it comes to SEO.

Let’s look at some specific tips you can implement today to improve your SEO on WordPress.

Use optimized themes

WordPress themes use codes to create various layouts and design, and Google sifts through the code to uncover relevant content.

If you have lots of code on your pages, you will have less room for optimized content and targeted keywords.

Additionally, since website speed is a ranking factor for Google, choosing a fast performing theme will help to boost your search rankings.

Set your permalinks

In WordPress, the default setting for permalinks isn’t SEO friendly.

Instead of http://yourwebsite.com/page-id?322/, set your permalink to http:yourwebsite.com/seo-for-small-business/.

You can also change your settings to Post Name (/%postname%/) or use /%category%/%postname%/ to improve your WordPress permalinks for SEO purposes.

Use header tags

You can also incorporate HTML elements, like header tags, into your WordPress posts to highlight important information.

Header tags make it easier for search spiders to interpret your content, and they also help humans pick up on important information in your posts.

Simply switch from visual to text editor in WordPress to incorporate HTML elements.

Optimize your image files

Google displays both text and images on its results pages, and including relevant images in your posts can boost your rankings.

In addition, it’s important to name your image files appropriately. Instead of naming your file “H234JL.jpg,” you can create a more descriptive title, such as “central-park-new-york-city.” Including keywords in the names of your photo files can help improve your rankings in search results for those terms.

You can also create alt and title tags to better optimize your images.

Create an XML sitemap

Including an XML sitemap will help search engines better index your WordPress site.

Sitemaps make it much easier for crawlers to uncover the complete structure of your site. And WordPress plugins, like Google XML Sitemaps can simplify the job. This plugin supports WordPress generated pages, and custom URLs.

In addition, it notifies major search engines each time you post about new content, helping them to discover and index new pages.

Use an SEO plugin

You can also consider adding an SEO plugin, such as Yoast, to your WordPress site.

This plugin includes everything from a snippit editor to real time page analysis. With SEO plugins, you can ensure that your page content is optimized for search, create helpful meta descriptions, generate an XML sitemap, and more.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO industry.

We’ll work with your company to understand your goals, and our team of SEO experts will create a custom plan designed to boost your rankings, attract more site visitors, and increase conversions.

And we offer guaranteed SEO services! So if you don’t see results, we’ll give you your money back.

We also publish our SEO prices to help you make informed decisions about our plans. Don’t see a plan that works for you? We’ll work to create a custom SEO plan to meet your business goals.

At WebpageFX, we’re dedicated to our clients, and it shows.

Want to learn more?

Interested in learning more about how you can improve your WordPress SEO?

Contact WebpageFX for more information and to receive a free quote. We work with hundreds of businesses across the United States, and we would love to work with you!

What are you waiting for? Start improving your SEO to drive qualified traffic to your website today.

Improve SEO Content

If you’re familiar with Internet marketing, you’ve probably heard of SEO or search engine optimization. But you may not understand how SEO content can impact your rankings in search engine results pages (SERPs).

On this page, we’ll take a look at the importance of SEO content and how you can improve your SEO content to rank higher in search results for keywords related to your business.

What is SEO content?

If you’re new to the world of Internet marketing, you may have heard the term SEO content used around the office. In order to understand what SEO content means, it’s helpful to break the phrase into its two main parts—SEO or search engine optimization and content.

SEO is an umbrella term that describes various strategies used to optimize your website so that it ranks higher in search results for targeted keywords. This can involve a number of techniques, including creating and publishing valuable content.

Content can include anything from blog posts and infographics to videos, white papers, and downloadable guides. And SEO content is content created for the purpose of attracting search engine traffic.

Why is SEO content important?

By creating and publishing valuable content, you can position your business in front of your most valuable prospects online.

For example, if you’re a vet in Dallas, you will want your practice to appear when people in your area search for veterinary services.

If people search online for tips on house training a new puppy and they find a helpful blog post by your veterinary office, they will be more likely to check out your website and choose your practice. Additionally, incorporating keywords related to your services in specific areas on your website, as well as your content, can boost your rankings in search results.

Ultimately, SEO content helps more people discover your website, increasing leads, conversions, and revenue.

Tips for improving SEO content

Now that you understand the value of SEO content, let’s take a look at some specific tips for improving your SEO content.

Understand your target audience

The first step to creating killer content is understanding the needs and interests of your target audience. After all, how are you going to create content that resonates with your target audience if you have no idea what they’re looking for?

In addition to using surveys and analytics software, you can listen in on social media platforms to uncover sentiments about your company, products, and services.

You may also consider developing personas that represent your ideal customers. For example, do you want to target marketing managers or small business owners? Then, you can tailor your content based on the needs and interest of your personas.

Create an editorial schedule

People expect consistent content, and creating an editorial schedule will help you deliver.

Editorial schedules outline when you publish new content, as well as what the content will contain. For example, you might post new blog posts every Tuesday and Thursday and send out email updates on the second Friday of every month.

Setting up an editorial schedule will help you maintain a consistent upload schedule and also prevent you from scrambling to come up with content ideas.

You can easily use Outlook or Google Calendar to set up a schedule and share it with your entire marketing team.

Evaluate and adjust your strategy

Finally, it’s important to analyze the impact of your content to find out what’s working and what’s not.

By tracking your site’s analytics, you can find out which pages are performing well. In other words, which pages receive the most visits and shares on social media? Which pages earn the most links, and which pages convert the most leads?

Understanding these questions will help you to produce better content that resonates with your target audience and results in more sales.

If your content marketing isn’t attracting website traffic, you may need to re-work your strategy and consider incorporating various types of content, such as video blog posts.

This will help you ensure that your SEO content is driving results for your business.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO industry.

Our team of SEO experts will work with your company to understand your business and create a custom plan designed to meet your goals.

At WebpageFX, we believe in transparency, and we’ve published our SEO rates to help you better evaluate our plans.

When you choose WebpageFX for your SEO needs, you’re choosing unmatched expertise and experience that will take your business to the next level.

Interested in finding out more?

Want to learn more about how SEO can help your business? Try our website grader, and start improving your SEO content today.

Contact us to find out more about our custom plans, and start driving qualified traffic to your website.

Improve SEO HTML

Want your website to rank higher in search engine results? Did you know that HTML code can impact your site’s ranking?

On this page, we’ll explain how to improve your SEO HTML to rank even higher in search results for targeted keywords and phrases.

What is SEO?

If you’re new to the world of Internet marketing, you may not be familiar with SEO or search engine optimization.

Basically, SEO refers to anything you do to optimize your website so that it ranks higher in search engine results pages (SERPs) for targeted keywords.

For example, if you own a barber shop in Los Angeles, you want your business to appear when people search for barber services in your area. SEO strategies can help make this possible.

Why is SEO important?

With SEO, you can ensure that your website appears in front of a relevant audience, ultimately increasing leads and conversions.

Even if you have a beautiful, well-designed website, nobody will buy your products or services if they don’t know about your business.

SEO helps to increase brand awareness by positioning your company where your best prospects are searching online. And it encourages more conversions by targeting qualified traffic—people who are most likely to buy your products or invest in your services.

Improve your SEO HTML

You may be familiar with common SEO strategies, like writing quality content that contains targeted keywords. But technical SEO also plays a role in your website’s rankings.

Now that you understand the importance of SEO, let’s take a look at how to improve technical SEO elements, contained in your HTML code, to ensure that your site ranks higher in search results.

Optimize your HTML title tag

Search engines use HTML titles to understand what a page is about.

Creating unique, descriptive title tags will help search engines, like Google, grasp the main point of your pages. You can also incorporate keywords into your title tags to improve your chances of ranking for a particular term.

Having a blank or non-descriptive HTML title tag is like having a bad book title. If the title doesn’t accurately reflect the content, people may not be interested in reading it. And if Google doesn’t understand what your page is about, it’s difficult to rank for targeted keywords in search results.

Add a meta description tag

While meta descriptions technically don’t affect your rank in search results, they help to give people an idea of what they can expect on your pages. And this can encourage them to click on your content.

Meta descriptions appear under the title in search results and help site visitors determine if your information meets their needs or if they should continue looking through the listings. If your meta descriptions contain keywords, they can catch searchers’ eyes and improve the chances that they will visit your site.

Use header tags

In HTML, header tags denote the main sections of a website page.

H1 tags indicate the main heading of a page, while subsequent tags, such as H2 and H4 tags, note subheadings.

Since search engines use header tags to interpret the content of pages, incorporating keywords into your header tags can improve your changes of ranking for those terms in search results. However, some people take this principle to the extreme and add entire paragraphs in their header tags. This won’t help your SEO efforts.

Not only do header tags make it easier for search engines to interpret the content of a page, they also make it easier for people to read your pages. Incorporating long portions of text in your header tags can confuse readers, and they may navigate away from pages and return to search results.

Create an HTML sitemap

An HTML sitemap is a regular page on your website that contains a collection of links that makes it easier for both humans and web crawlers to navigate your site.

This is extremely important since search spiders use links to discover and index pages. Including an HTML sitemap in the footer of every page on your site makes it easy for crawlers to enter your website and systematically discover new pages.

In addition, humans can use sitemaps to navigate your content and easily find the information they need.

SEO plans from WebpageFX

WebpageFX is a full-service Internet marketing company, and we’re leaders in the SEO industry.

We’ll work with your business to understand your goals, evaluate competition, and recommend an SEO plan designed to meet your needs.

We believe in transparency, so we published our SEO pricing online. Our SEO pricing guide allows you to select a plan that meets both your needs and your budget.

Don’t see any plans that work for you? We’ll work to create a custom SEO plan that will position your company as a leader in your industry, attract more business, and increase sales.

Interested in learning more?

Want to learn more about how SEO can benefit your business?

Contact WebpageFX today to learn more about our Internet marketing plans. Our team of SEO specialists understands what it takes to drive results online.

We work with hundreds of businesses across the nation, and we’re excited to work with you!

Improve SEO Rankings

If you’re new to the world of Internet marketing, you may be wondering what all the buzz is about SEO or search engine optimization.

On this page, we’ll take a look at why SEO is important and offer some tips for boosting your rankings in search engine results pages (SERPs).

What is SEO?

Basically, SEO is anything you do to optimize your website so that it ranks higher in search results for targeted keywords and phrases. And it includes a number of strategies and techniques.

For example, if you’re a dentist in Cincinnati, you will want your site to appear when people in your area search for dental services. With SEO, you can optimize your site for keywords related to your business and ensure that your site appears when people search for your products or services.

Why is SEO important?

SEO helps to ensure that your website is seen by your target audience.

You might have the most beautiful, well-designed website, but if nobody can find it, they won’t learn about your services and will likely give their business to competitors.

Tips for improving SEO rankings

Now that you understand the importance of SEO, let’s take a look at some strategies you can implement to boost your SEO rankings.

Incorporate strategic keywords

Keyword research sets the stage for any successful SEO campaign.

It’s important to understand what phrases people are searching for when looking for your products or services. And the keywords you choose should be as specific to your company as possible. Then, you can incorporate those keywords in key places on your website, such as your title and H1 tags, as well as your content.

The trick with keyword research is to find phrases that are not only being searched for, but also easy to rank for in search results.

For example, if you own a jewelry store, the keyword “jewelry” may have a high search volume. But there are likely lots of competitors vying to rank for that keyword. Instead, you may consider targeting a more specific phrase, such as “buy children’s jewelry.”

Because this phrase is more specific, there are probably less people trying to rank for it. When you choose more targeted keywords, you will likely attract more qualified traffic—people ready to buy your products or services.

Improve user experience

Do people find your site helpful and easy to use or do they navigate away from your pages shortly after landing on them?

Improving your site’s navigation and load speed can contribute to lower bounce rates and help your site rank higher in search results.

You want to keep people on your site and engaged in your content for as long as possible, and improving the user experience on your site can help you accomplish this goal.

Publish quality content

Search engines love quality content, and publishing helpful content can boost your rankings in search results. Content can include anything from blog posts and infographics to videos, ebooks, and downloadable guides.

You can ensure that the content you post on your website is optimized to contain target keywords. And you can consider creating a blog where you can post consistent, valuable information.

Not only will quality content help to boost your rankings in search results, it will also encourage conversions.

For example, if someone searches for landscaping tips online and comes across a helpful infographic from your landscaping company, they will be more inclined to check out your company and use your services.

Earn links from other sites

Search engines also consider the number of links your site has acquired from other websites. And the quantity and quality of inbound links to your website can largely impact your site’s ranking.

While you might be tempted to buy links from other websites, this can actually hurt your SEO efforts because buying and selling links goes against Google’s Webmaster Guidelines.

Instead of buying links, you can earn inbound links by creating and promoting valuable content. This will help you earn links naturally, and you can reach out to site owners and ask if they would consider linking to your content.

SEO plans from WebpageFX

WebpageFX is a full-service Internet marketing firm and leader in the SEO industry.

We’ll take the time to get to know your business and implement SEO strategies to boost your rankings in search result pages.

This will help your business get in front of your target audience, and ultimately, you will enjoy more leads and increased sales.

Want to learn more?

Interested in learning more about how SEO can benefit your business? What are you waiting for? Check out our free tool to start improving your SEO today.

Contact WebpageFX today to learn more about our custom plans. We work with hundreds of businesses across the United States, and we’re excited to work with you!

How Web Design Affects Your SEO

Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re opening your site up to problems ranking high in organic results.

Fortunately, there are a few tried-and-true ways to keep both your visitors and Google happy:

  • Avoid complex site framework and layouts: You might assume a complex-looking site makes your company appear edgy, trendy, or professional, but it can be confusing to search engines. Search engine crawlers are created to analyze sites based on simple, logical formulas developed using traditional web design structures. If your site uses unusual framework and layouts, you may find your SEO takes a hit. This doesn’t mean you can’t have the newest designs, such as the parallax-style website setup that incorporates many pages into one large page, but you need to understand the SEO ramifications.
  • Make sure you have a responsive site: Responsive site design is a must for many reasons, including SEO. Response sites are easy to view and navigate on any device, regardless of screen size. Plus, search engines including Google are rewarding sites that are responsive by giving them higher natural rankings.
  • Use your tags and descriptions: Set up the right type of code on the back end of your site, and be sure to add meta tags and descriptions. Search engines use these tags and descriptions to help index each webpage you offer. They act as a kind of guidebook for Google, so you want to be certain Google can effortlessly figure out what every webpage means.
  • Lower your bounce rates and increase the time on your site: Are you currently checking your site’s bounce rates? Do you know how much time the average viewer is spending on your site? Google measures these items to see if your website is carrying its weight, so it’s worth knowing the answers to those questions. If you discover your site has started dipping in search engine rankings, you may want to do a quick examination of your bounce rates or visitor time.
  • Link throughout your site to internal pages: Adding links isn’t just helpful to your site guests, it’s also helpful for search engines. Your internal links set up a navigation of sorts beyond your menu of webpages. Make sure you’re linking in a way that makes sense for both bots and people.
  • Supplement your infographics, videos and images with text: It’s wonderful to have infographics and other types of visuals on your webpages. In fact, this is highly recommended by SEO specialists. The only glitch is that without text, search engines have difficulty determining the importance of the page. Want an easy solution? Add text so you don’t have any webpages that are mainly visuals. Give a brief description on the page of the visuals, which will help your SEO.
  • Remedy slow load times: The longer it takes your site to load, the lower your organic SEO results will be. You should be testing your load times periodically, and tweaking your site design if you discover you have ultra-slow loads on any pages. Pay attention to load times on all devices, from smartphones to laptops.

Being aware of how your website’s design affects your SEO can help you achieve your internet marketing goals. It can also ensure all your online elements are working together for your company’s benefit.

How Much Do Title Tags Really Matter?

Conventional wisdom says the first impression people have of your business is your homepage. In fact, the first impression occurs before they visit your site — when it appears in a search engine results page. This includes the title tag, which tells searchers what your site offers, and prompts them to either click on it or keep looking.

The title tag is the title of a web page that appears just before the URL on a search engine results page. The title may not be an exact match to the search query, but it’s close enough that searchers can trust the content on the page contains the information they want — that is, if the tag was properly formatted.

But how much do these title tags matter to your marketing strategy? Keep reading to find out.

Why Do Title Tags Matter?

Title tags are important because they can have a big impact on your SEO strategy. Most people don’t have time to click every single page that appears in search engine results, so they need a quick and clean description of the content. The title tag provides that.

When one of your web pages appears on a search page, people read the title tag to see what the page contains. If it matches what they were searching for, they’ll click it. If not, they’ll go somewhere else. If your title tag offers a vague or broad description, not only will people be less likely to click, but search engines will be less likely to boost its ranking, too. That’s why title tags need to be a top priority in your SEO plan.

What Should Go Into Title Tags?

Title tags are important, so you need to make sure it describes your business in a succinct and accurate way. These tips will get you started.

  • Keep It Short: A search engine will typically show the first 50 or 60 characters of a tag. Everything else is cut off and replaced with an ellipsis. That doesn’t mean your tag can’t exceed 60 characters — it just means it won’t be as prominent as a shorter tag would be. Having said that, a shorter title tag will look better on a search engine results page, so keep it as short as you can.
  • Focus on the Basics: Your ranking in search engines will depend in part on your title tag. That’s why your SEO strategy will influence your title tag strategy. Incorporate the most important keywords from your SEO strategy into your title tag. This may include:
    • Company name
    • Location
    • Core products or services
    • Other keywords and phrases

Also, eliminate nonessential words like “and” and “etc.” They just take up valuable real estate on the page and they do nothing to enhance your ranking.

  • Format Tags Properly: Now that you know what you’re going to put in the title tag, put them together the right way. Arrange them so they’re readable on the page and clearly state what your business has to offer. Place the most important terms at the front of the tag. This the first thing people see, and it’s more likely to be crawled by search engines.

Also, separate keywords with pipes (|) rather than commas or underscores. This makes it easier for searchers to understand what you offer, and it helps search engines distinguish keywords, thus ensuring your site appears in front of anyone searching on any one of those keywords.

How do people know what to expect from your website? Title tags will tell them. Keep title tags in mind when mapping out your SEO strategy, as they provide a brief introduction to your website and not only impact the number of clicks, but also the success of your SEO strategy.

What Is User Experience Design?

When many people think of design, they think of appearance: colors, fonts, layouts, and anything else that contributes to the visual experience.

That was fine for print media.

Nowadays, however, most of your marketing initiatives happen online. Visuals still matter, but so does the performance of a website — as well as any other marketing channel — leading to the emergence of user experience design.

As people use a variety of channels and devices to make purchasing decisions, every one of your channels must make research, evaluation, and buying as easy as possible.

So what is the user experience, exactly, and how does it affect design?

What is user experience design?

User experience design, or UX design, is the process of developing systems and processes that let consumers interact with your brand.

The term is not meant to replace concepts of user interface, graphic design, or information architecture — rather, all of those elements are part of creating a memorable user experience.

Why is UX so important?

A poor user experience design can hurt your business. The quality of your design impacts a user’s perception of your company and their ability to buy from you.

Here’s how:

Aesthetics

It’s not a big surprise that attractive designs get more attention than unattractive designs.

Beyond that, the right design can attract the desired audience, convey the desired emotion, and reinforce your brand. It also creates a positive feeling about your brand and entices more people to engage with it.

Usability

Customers interact directly with marketing channels nowadays. If those channels don’t work properly, customers won’t be able to respond to calls to action or engage with your organization.

In some cases, they won’t even want to if they don’t like the experience.

That’s why function is so critical to your website’s UX.

Access

Digital channels have to connect to a vast amount of information.

Whether a user wants product information or account details, the data has to come up quickly and accurately — all while ensuring privacy and security.

A good user experience design makes it easy (and safe) to access this information.

Where does UX Design make the most difference?

UX has always played a role in the success of marketing campaigns, but it wasn’t as obvious in traditional marketing as it is today.

If something isn’t quite right with a user experience, the effect is immediate and obvious. For example:

  • Well-designed websites have up-to-date information, simple and attractive layouts, and navigation paths that make it easy to do what users want to do.
  • As people replace their desktops and laptops with tablets and smartphones, they expect your website to be usable on those devices.
  • Users should be able to start and finish transactions with three or four clicks, at the most.

The success of your marketing strategy depends in large part on the user experience. If potential customers have an easy time finding information or making purchases, they’re more likely to come back.

That’s why UX design needs to be a top priority for your business.