When you’re coming up with content ideas for your site and figuring out how you’re going to get your site closer to the top of results pages, one of the most important things to consider is keywords.
In the early days of SEO, keywords were the lifeblood of a website. The more of a particular word you had stuffed into your site, the better chance you had of ranking higher with Google for that keyword. Fortunately, all that has changed, and there are well over 200 factors Google uses when deciding how your website will rank.
However, that does not minimize the importance of having the right keywords in your website’s content. In other words, are the keywords you’re choosing matching the intent of users that are looking for content like yours?
In order to answer the question, we have to know what long-tail and short-tail keywords are. Long-tail keywords are more like phrases that are greater than 3 words and typically have a very focused and narrow intent.
Subsequently, short-tail keywords are keywords or phrases that are less than 3 words, that have a much more broad intent. Each type has vastly different implications for your site. Let’s take a look at what those implications are and how it impacts your website! Read More