Blogging For Beginners

We know that good content is important for a healthy website. In concept, that makes sense, but in practice, it’s a little harder to execute.

How do you come up with good ideas to write about? How in-depth should it go? What’s the best way to run a blog?

These are all questions we’ll address – read on to learn more about building a strong blog for your website.

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What is CRO?


 
You’ve optimized your site for search engines, you’ve published great content, and it seems like everything is in place to have a successful website – so why aren’t you seeing the leads or sales you were expecting?  Enter CRO. CRO stands for conversion rate optimization – and it’s an important piece to a successful site that you might be missing.

Read on to learn how CRO can help your website.

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Are Meta Tags Important?

Google Meta Tags

If you’ve worked in the HTML code of your website, you may have seen meta tags on your pages and wondered, “Are meta tags important?”

After all, typing out HTML code by hand can be time-consuming and any code that doesn’t directly contribute to your website’s success might not be worth putting in (at least in your mind).

Even if you don’t typically work in HTML code, knowing how to use meta tags and what they do is important for your website.

Read on to see what you need to know about meta tags! Read More

How Content Affects Your Ranking

website content layout

If you’ve ever thought about focusing solely on the technical SEO aspects of your website, and not paying as much attention to the content that is posted on it, you might want to rethink that strategy. Content is truly the basis of SEO and is something that search engines like Google use to determine how your website should rank in the search results. Let’s look at the ways that content can influence your website’s ranking. Read More

Long-Tail Keywords Vs. Short-Tail Keywords

SEO Keywords

When you’re coming up with content ideas for your site and figuring out how you’re going to get your site closer to the top of results pages, one of the most important things to consider is keywords.

In the early days of SEO, keywords were the lifeblood of a website. The more of a particular word you had stuffed into your site, the better chance you had of ranking higher with Google for that keyword. Fortunately, all that has changed, and there are well over 200 factors Google uses when deciding how your website will rank.

However, that does not minimize the importance of having the right keywords in your website’s content. In other words, are the keywords you’re choosing matching the intent of users that are looking for content like yours?

In order to answer the question, we have to know what long-tail and short-tail keywords are. Long-tail keywords are more like phrases that are greater than 3 words and typically have a very focused and narrow intent.

Subsequently, short-tail keywords are keywords or phrases that are less than 3 words, that have a much more broad intent. Each type has vastly different implications for your site. Let’s take a look at what those implications are and how it impacts your website! Read More

Why Technical SEO Matters

technical SEO

Does it seem as if all SEO, short for search engine optimization, is created equal? It’s actually not, and it can be broken down into different forms. This includes technical SEO — which may sound daunting, but don’t let the name scare you. You don’t need a deep understanding of technology to understand the concept of technical SEO.

A brief explanation of technical SEO

When you think about SEO, you probably immediately think about keyword-optimized website content, such as articles, blog posts, landing page content, web page content, SKU/product descriptions and headers. It’s certainly the most commonly discussed form of SEO, at least in general conversation. If you’re a company owner, you may have quite a bit of experience in content-driven SEO, or at least a familiarity with it.

Technical SEO is different because it involves the SEO you can’t see. It’s all the backend elements that add to content-related SEO. Think of it this way: Without technical SEO, your content-driven SEO can never fully live up to its potential. However, your visitors will never really notice your technical SEO. It’s for the search engine’s crawlers, not for humans.

Examples of technical SEO

What are some good examples of technical SEO? Consider these website-related concerns:

  • Site creation. How has your website been created? What language was used for the programming? What does the framework look like? To a search engine like Google, it’s essential your site be easy to crawl. If you make your website too complex, Google will simply move on. Using outdated programming languages or complex frames and templates will lead to lowered rankings, no matter how wonderful and keyword-optimized your content may be.
  • Site speed. Speed definitely plays a huge role in technical SEO. The faster your site loads, the more positive it is for both bots and visitors. You can improve your site speed by eliminating images and videos that simply take too long to load. It’s better to not have them than to ruin your rankings because of a technicality.
  • Site navigation. Is it hard for Google to navigate your site? All the keywords in the world won’t help you get a higher position on the search engine rankings. Your site should be very cleanly laid out and understandable for crawlers.
  • Site meta information. Meta tags, page titles and meta descriptions somewhat straddle technical SEO and content-driven SEO. Yes, they are keyword-rich, but they are also indicators for search engines. When used correctly, these backend elements can serve as a kind of overview for the search engine. They tell the search engine quickly what the web page is going to provide the visitor. It’s like reading the back cover or the inside flap of a book.

Of course, there are other aspects of your site development that constitute technical SEO. These are just some prime examples of them.

Technical SEO lays the groundwork for content SEO

Why is technical SEO necessary? It lays the groundwork for content-related SEO and revs up the response rates for your keyword-rich content. Think of it as the building blocks for a successful SEO program. Without technical SEO, there’s really no foundation in place to keep your SEO moving along. You’re just aiming at a target in the dark.

You need to encourage your SEO any way you can, and that includes being cognizant of your technical SEO. Even if you’re thrilled with your current content SEO results, you should still be concerned about the technical side. After all, you can be sure your top competitors are focused on technical SEO, which means you should be, too.