What Do SEO Experts Do?

If you’re thinking about hiring an SEO expert for your website, you may be wondering, “What do SEO experts actually do?”

That’s a fair question – if you’re paying for services and you have the right to know what is going on behind the scenes, and without a bunch of technical jargon to confuse you.

Let’s take a look at what search engine optimizers (SEO’s) do. Read More

Blogging For Beginners

We know that good content is important for a healthy website. In concept, that makes sense, but in practice, it’s a little harder to execute.

How do you come up with good ideas to write about? How in-depth should it go? What’s the best way to run a blog?

These are all questions we’ll address – read on to learn more about building a strong blog for your website.

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What is CRO?

You’ve optimized your site for search engines, you’ve published great content, and it seems like everything is in place to have a successful website – so why aren’t you seeing the leads or sales you were expecting?  Enter CRO. CRO stands for conversion rate optimization – and it’s an important piece to a successful site that you might be missing.

Read on to learn how CRO can help your website.

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Are Meta Tags Important?

Google Meta Tags

If you’ve worked in the HTML code of your website, you may have seen meta tags on your pages and wondered, “Are meta tags important?”

After all, typing out HTML code by hand can be time-consuming and any code that doesn’t directly contribute to your website’s success might not be worth putting in (at least in your mind).

Even if you don’t typically work in HTML code, knowing how to use meta tags and what they do is important for your website.

Read on to see what you need to know about meta tags! Read More

How Content Affects Your Ranking

website content layout

If you’ve ever thought about focusing solely on the technical SEO aspects of your website, and not paying as much attention to the content that is posted on it, you might want to rethink that strategy. Content is truly the basis of SEO and is something that search engines like Google use to determine how your website should rank in the search results. Let’s look at the ways that content can influence your website’s ranking. Read More

Long-Tail Keywords Vs. Short-Tail Keywords

SEO Keywords

When you’re coming up with content ideas for your site and figuring out how you’re going to get your site closer to the top of results pages, one of the most important things to consider is keywords.

In the early days of SEO, keywords were the lifeblood of a website. The more of a particular word you had stuffed into your site, the better chance you had of ranking higher with Google for that keyword. Fortunately, all that has changed, and there are well over 200 factors Google uses when deciding how your website will rank.

However, that does not minimize the importance of having the right keywords in your website’s content. In other words, are the keywords you’re choosing matching the intent of users that are looking for content like yours?

In order to answer the question, we have to know what long-tail and short-tail keywords are. Long-tail keywords are more like phrases that are greater than 3 words and typically have a very focused and narrow intent.

Subsequently, short-tail keywords are keywords or phrases that are less than 3 words, that have a much more broad intent. Each type has vastly different implications for your site. Let’s take a look at what those implications are and how it impacts your website! Read More