How Small Businesses Can Use SEO To Outrank Competition

For many small businesses, the concept of SEO (search engine optimization) can feel intimidating. You may think you lack the expertise, the budget or simply the time for proper SEO, and while all of these things are legitimate concerns, this guide is here to help put your mind at ease. 

The following tips and tools will provide an outline of just a few of the tips and tools available to help small businesses thrive using SEO, and with an ever-increasing focus on internet marketing, implementing these practices can lead to huge pay-offs for your small business. Read More

Internal Link Strategies to Improve SEO Rankings

Links are one of the most impactful factors for Search Engine Optimization (SEO). Search engines like Google treat links as signals of relevance and authority. Unfortunately, Internet marketers often overlook the importance of internal links when developing a link-building strategy.

 

An effective internal linking strategy adds structure to your website to help users and search engines navigate your pages, making your content easier to find and rank on Search Engine Results Pages. 

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Mobile vs. Desktop Usage in 2020: Why Does This Matter? 

As smartphones continue to rise in popularity, people are relying on their mobile devices more than ever before to be able to do anything their desktop can do. 

In fact, over half of all searches last year happened on a mobile device. 

Over the years, technology has moved the world forward in so many ways. From streaming videos to purchasing groceries and everything in between, it can all happen from the palm of your hand. 

To follow trends and make the most of your website, it must be mobile-friendly to ensure users are having a positive experience when visiting your site. 

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Why Technical SEO Matters

Does it seem as if all SEO, short for search engine optimization, is created equal? It’s actually not, and it can be broken down into different forms. This includes technical SEO — which may sound daunting, but don’t let the name scare you. You don’t need a deep understanding of technology to understand the concept of technical SEO.

A brief explanation of technical SEO

When you think about SEO, you probably immediately think about keyword-optimized website content, such as articles, blog posts, landing page content, web page content, SKU/product descriptions and headers. It’s certainly the most commonly discussed form of SEO, at least in general conversation. If you’re a company owner, you may have quite a bit of experience in content-driven SEO, or at least a familiarity with it.

Technical SEO is different because it involves the SEO you can’t see. It’s all the backend elements that add to content-related SEO. Think of it this way: Without technical SEO, your content-driven SEO can never fully live up to its potential. However, your visitors will never really notice your technical SEO. It’s for the search engine’s crawlers, not for humans.

Examples of technical SEO

What are some good examples of technical SEO? Consider these website-related concerns:

  • Site creation. How has your website been created? What language was used for the programming? What does the framework look like? To a search engine like Google, it’s essential your site be easy to crawl. If you make your website too complex, Google will simply move on. Using outdated programming languages or complex frames and templates will lead to lowered rankings, no matter how wonderful and keyword-optimized your content may be.
  • Site speed. Speed definitely plays a huge role in technical SEO. The faster your site loads, the more positive it is for both bots and visitors. You can improve your site speed by eliminating images and videos that simply take too long to load. It’s better to not have them than to ruin your rankings because of a technicality.
  • Site navigation. Is it hard for Google to navigate your site? All the keywords in the world won’t help you get a higher position on the search engine rankings. Your site should be very cleanly laid out and understandable for crawlers.
  • Site meta information. Meta tags, page titles and meta descriptions somewhat straddle technical SEO and content-driven SEO. Yes, they are keyword-rich, but they are also indicators for search engines. When used correctly, these backend elements can serve as a kind of overview for the search engine. They tell the search engine quickly what the web page is going to provide the visitor. It’s like reading the back cover or the inside flap of a book.

Of course, there are other aspects of your site development that constitute technical SEO. These are just some prime examples of them.

Technical SEO lays the groundwork for content SEO

Why is technical SEO necessary? It lays the groundwork for content-related SEO and revs up the response rates for your keyword-rich content. Think of it as the building blocks for a successful SEO program. Without technical SEO, there’s really no foundation in place to keep your SEO moving along. You’re just aiming at a target in the dark.

You need to encourage your SEO any way you can, and that includes being cognizant of your technical SEO. Even if you’re thrilled with your current content SEO results, you should still be concerned about the technical side. After all, you can be sure your top competitors are focused on technical SEO, which means you should be, too.

How Long Does It Take to Improve SEO?

If you’re familiar with Internet marketing, you have probably heard about SEO or search engine optimization. You may even have a strategy in place for improving your SEO efforts. But you may be wondering how long it will to before you see results.

On this page, we’ll take a look at SEO, why it’s important, and how long you can expect to wait to see results for your SEO efforts

What is SEO?

SEO is basically anything you do to improve your website so that it ranks higher in search results for targeted keywords or phrases. In other words, it is an umbrella term that describes a number of strategies used to optimize your website.

For example, if you’re a florist, you can optimize your site to include keywords related to your business and content that people will find helpful when searching for your services. This can improve your chances of showing up in search results when people in your area search for florists.

Why is SEO important?

You may have the most beautifully designed website, but if nobody can find it, you may struggle to attract relevant traffic to your website, increase leads, and boost revenue.

SEO is important because it helps position your website where your most important prospects are searching online. And it improves your chances of ranking in search results for relevant keywords related to your business.

Ultimately, SEO helps you stand out from the competition, increase brand recognition, and attract more traffic to your website.

But SEO results don’t happen overnight. Wondering how long it will take before your SEO strategy starts driving traffic to your website? Keep reading to learn more.

How long does it take to improve SEO?

In the olden days of search engine optimization, people would typically select a few keywords that they wanted to rank for and knew would drive traffic to their websites.

Then, they would simply optimize their websites for those keywords, include them in key places, and watch the traffic start to flow to their sites.

However, today people should be more concerned with how long it will take for SEO to start increasing sales and leads rather than just improving your traffic for a few targeted keywords.

Ultimately, the amount of time it takes for SEO to start generating leads and sales can vary depending on a number of factors.

Age of your website

Older websites tend to rank higher in search results for targeted keywords and phrases. And it can take longer for newer pages to get indexed by search engines.

To help Google find and index your new pages more quickly, it’s important to link to them from relevant, existing pages on your website. This will help to spread link authority and improve the likelihood that your new pages will achieve higher rankings in search engine results.

Previous SEO work on website

Depending on whether or not you’ve had SEO work done previously on your website, it may take longer for you to see results. And this can ultimately influence the amount of time it takes to see results from your current SEO campaign.

Website’s link profile

Your website’s link profile can also impact the amount of time it takes before you see results with a new SEO campaign.

The number and quality of inbound links to your website is a ranking factor, and it can send signals to Google that help determine where your website ranks for targeted keywords and phrases.

So if your website already has a lot of great links from credible websites, you could see results much quicker than if you are building a link profile from scratch. Ultimately, the number of links you receive to your website can alter your SEO efforts, so focusing on building links and connecting with industry influencers can boost your SEO efforts and help you achieve higher rankings in search results and reach more business for your company.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO field, and we help hundreds of businesses across the United States improve their SEO and reach more customers online.

At WebpageFX, we believe in transparency, so we published our SEO pricing online to help you choose the plan that’s right for your business. If you don’t see a plan that works for you, we’ll work with your company to design a custom SEO strategy to meet your business goals.

Still not sure if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back.

Let us handle your SEO strategy so you can focus on what you do best—providing exceptional service to your customers.

Want to learn more?

Interested in learning more about how you can improve your SEO efforts to reach more customers online?

Contact WebpageFX today to talk with one of our SEO experts. We’re excited to work with you!

How to Improve SEO for Small Business

If you own a small business, you most likely know the value of generating leads and driving traffic to your website.

On this page, we’ll take a look at how SEO works for small businesses, as well offer some tips for improving your SEO strategy to drive more qualified traffic to your website.

What is SEO?

If you’re familiar with Internet marketing, you’ve probably heard about SEO or search engine optimization.

Basically, SEO refers to the process by which websites are optimized in order to rank higher in search results for targeted keywords and phrases.

For example, if you own a hair salon in Harrisburg, you will want your business to appear in search results when people in your area search online for related services. And you can optimize your website by including targeted search terms in key places on your website. You can also create and publish content related to your services that will help to attract people to your site and allow you to reach more customers than you could with traditional marketing strategies.

Why is SEO important for small businesses?

Small business owners, more than anyone else, understand the importance of driving qualified traffic to their stores.

If you’re looking for a cost-effective way to increase site visitors and leads, SEO is a great option for your small business. And SEO will help you stand out from competitors and make it easier for people to find your site, purchase your products and services, and contact you for more information.

Tips for improving small business SEO

Now, let’s look at a few specific tips that will help you improve your small business SEO strategy to achieve higher rankings in search results for keywords and phrases related to your industry. This will help your business attract more customers and enjoy greater online success.

Let’s look at a few tips for improving your website’s online presence to attract more customers.

Build relationships with industry influencers

The number and quality of links to your website can impact your site’s rankings and ultimately influence how you stack up against competition in your field.

Building relationships with industry influencers can help your small business achieve greater online success, and you can start by contacting bloggers and other businesses in your area. You may consider partnering with them to host a local event or you can offer to guest post on their blog or website.

This will automatically give you access to their audience and help you reach a larger customer base. You may even be able to score some backlinks to your website from authority sites.

You can also reach out to other small businesses in your area to host a community event. This can increase brand awareness for your business and help you reach and convert more people into satisfied customers.

Claim your business listings

Another thing your small business can do to improve your rankings in search results is to claim your business listings online, and you can start by registering your site on Google My Business.

Google My Business allows you to enter key information such as your location, hours, and photos. This can more people find your small business and help you appear in local searches for keywords and phrases related to your business.

You can also post information related to your culture and what makes your small business unique. And you can manage and respond to reviews online. This can help you attract and retain more customers, while boosting your rankings in search results.

Create customized content

Another way you can help your business stand out in search listings is to create content that is customized for local searches. In other words, you might create a landing page designed to resonate with a local audience.

Search engines love quality content, and creating valuable content that resonates with a local audience will help your small business to achieve higher rankings in search results.

When people search online and come across a helpful blog post or infographic created by your company, they will be more likely to click on your website, find out more about your services, and choose your company.

Customized content is not only valuable for humans, but it will also help to boost your rank in search results for keywords and phrases related to your business and industry.

Focus on long-tail keywords

Keyword research is the starting point for any successful SEO campaign. And the trick for choosing keywords is to pick terms that are being searched for and easy to rank for. In other words, it’s more valuable for small businesses to target more specific, long-tail keywords.

Broader search terms related to your business may receive a heavy volume of search traffic. But it’s often hard for small businesses to rank for these terms because competitors are also vying to achieve rankings for those keywords.

Spare yourself some time and money, and target keywords long-tail keywords that will result in more qualified traffic. For example, the phrase “buy children’s clothing” will likely result in more conversions that the broader term “clothing.”

It can be tempting to try to target more general terms because they typically receive larger volumes of traffic. But on the other hand, long-tail keywords often have less competition and result in more qualified traffic visiting your website.

This is important if your small business is going up against larger companies with more employees and a bigger budget.

SEO plans from WebpageFX

WebpageFX is a leader in the Internet marketing field, and we’re nationally recognized for our SEO services.

When your small business chooses WebpageFX for your SEO partner, we’ll take the time to get to know your business and your goals. Then, we’ll implement an SEO campaign designed to help you maximize your online presence and reach more customers.

We believe in transparency, so we published our SEO prices online to help you better evaluate our services and choose a plan that meets your needs. Don’t see a plan that works for you? We’ll work to create a custom plan designed to meet the needs of your small business.

Still not sure if SEO is worth the investment? We offer guaranteed SEO services. So if you don’t see results, we’ll refund your money.

Want to learn more?

Interested in learning more about how SEO can help your small business succeed online? Try our website grader, and start improving your SEO today.

Contact WebpageFX today to talk with our SEO experts and receive a free consultation. We work with hundreds of businesses across the United States, and we’ll work with you to improve your online presence and reach more customers.

We’re excited to work with you!