Why Technical SEO Matters

technical SEO

Does it seem as if all SEO, short for search engine optimization, is created equal? It’s actually not, and it can be broken down into different forms. This includes technical SEO — which may sound daunting, but don’t let the name scare you. You don’t need a deep understanding of technology to understand the concept of technical SEO.

A brief explanation of technical SEO

When you think about SEO, you probably immediately think about keyword-optimized website content, such as articles, blog posts, landing page content, web page content, SKU/product descriptions and headers. It’s certainly the most commonly discussed form of SEO, at least in general conversation. If you’re a company owner, you may have quite a bit of experience in content-driven SEO, or at least a familiarity with it.

Technical SEO is different because it involves the SEO you can’t see. It’s all the backend elements that add to content-related SEO. Think of it this way: Without technical SEO, your content-driven SEO can never fully live up to its potential. However, your visitors will never really notice your technical SEO. It’s for the search engine’s crawlers, not for humans.

Examples of technical SEO

What are some good examples of technical SEO? Consider these website-related concerns:

  • Site creation. How has your website been created? What language was used for the programming? What does the framework look like? To a search engine like Google, it’s essential your site be easy to crawl. If you make your website too complex, Google will simply move on. Using outdated programming languages or complex frames and templates will lead to lowered rankings, no matter how wonderful and keyword-optimized your content may be.
  • Site speed. Speed definitely plays a huge role in technical SEO. The faster your site loads, the more positive it is for both bots and visitors. You can improve your site speed by eliminating images and videos that simply take too long to load. It’s better to not have them than to ruin your rankings because of a technicality.
  • Site navigation. Is it hard for Google to navigate your site? All the keywords in the world won’t help you get a higher position on the search engine rankings. Your site should be very cleanly laid out and understandable for crawlers.
  • Site meta information. Meta tags, page titles and meta descriptions somewhat straddle technical SEO and content-driven SEO. Yes, they are keyword-rich, but they are also indicators for search engines. When used correctly, these backend elements can serve as a kind of overview for the search engine. They tell the search engine quickly what the web page is going to provide the visitor. It’s like reading the back cover or the inside flap of a book.

Of course, there are other aspects of your site development that constitute technical SEO. These are just some prime examples of them.

Technical SEO lays the groundwork for content SEO

Why is technical SEO necessary? It lays the groundwork for content-related SEO and revs up the response rates for your keyword-rich content. Think of it as the building blocks for a successful SEO program. Without technical SEO, there’s really no foundation in place to keep your SEO moving along. You’re just aiming at a target in the dark.

You need to encourage your SEO any way you can, and that includes being cognizant of your technical SEO. Even if you’re thrilled with your current content SEO results, you should still be concerned about the technical side. After all, you can be sure your top competitors are focused on technical SEO, which means you should be, too.

How Long Does It Take to Improve SEO?

using Google on a tablet

If you’re familiar with Internet marketing, you have probably heard about SEO or search engine optimization. You may even have a strategy in place for improving your SEO efforts. But you may be wondering how long it will to before you see results.

On this page, we’ll take a look at SEO, why it’s important, and how long you can expect to wait to see results for your SEO efforts

What is SEO?

SEO is basically anything you do to improve your website so that it ranks higher in search results for targeted keywords or phrases. In other words, it is an umbrella term that describes a number of strategies used to optimize your website.

For example, if you’re a florist, you can optimize your site to include keywords related to your business and content that people will find helpful when searching for your services. This can improve your chances of showing up in search results when people in your area search for florists.

Why is SEO important?

You may have the most beautifully designed website, but if nobody can find it, you may struggle to attract relevant traffic to your website, increase leads, and boost revenue.

SEO is important because it helps position your website where your most important prospects are searching online. And it improves your chances of ranking in search results for relevant keywords related to your business.

Ultimately, SEO helps you stand out from the competition, increase brand recognition, and attract more traffic to your website.

But SEO results don’t happen overnight. Wondering how long it will take before your SEO strategy starts driving traffic to your website? Keep reading to learn more.

How long does it take to improve SEO?

In the olden days of search engine optimization, people would typically select a few keywords that they wanted to rank for and knew would drive traffic to their websites.

Then, they would simply optimize their websites for those keywords, include them in key places, and watch the traffic start to flow to their sites.

However, today people should be more concerned with how long it will take for SEO to start increasing sales and leads rather than just improving your traffic for a few targeted keywords.

Ultimately, the amount of time it takes for SEO to start generating leads and sales can vary depending on a number of factors.

Age of your website

Older websites tend to rank higher in search results for targeted keywords and phrases. And it can take longer for newer pages to get indexed by search engines.

To help Google find and index your new pages more quickly, it’s important to link to them from relevant, existing pages on your website. This will help to spread link authority and improve the likelihood that your new pages will achieve higher rankings in search engine results.

Previous SEO work on website

Depending on whether or not you’ve had SEO work done previously on your website, it may take longer for you to see results. And this can ultimately influence the amount of time it takes to see results from your current SEO campaign.

Website’s link profile

Your website’s link profile can also impact the amount of time it takes before you see results with a new SEO campaign.

The number and quality of inbound links to your website is a ranking factor, and it can send signals to Google that help determine where your website ranks for targeted keywords and phrases.

So if your website already has a lot of great links from credible websites, you could see results much quicker than if you are building a link profile from scratch. Ultimately, the number of links you receive to your website can alter your SEO efforts, so focusing on building links and connecting with industry influencers can boost your SEO efforts and help you achieve higher rankings in search results and reach more business for your company.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO field, and we help hundreds of businesses across the United States improve their SEO and reach more customers online.

At WebpageFX, we believe in transparency, so we published our SEO pricing online to help you choose the plan that’s right for your business. If you don’t see a plan that works for you, we’ll work with your company to design a custom SEO strategy to meet your business goals.

Still not sure if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back.

Let us handle your SEO strategy so you can focus on what you do best—providing exceptional service to your customers.

Want to learn more?

Interested in learning more about how you can improve your SEO efforts to reach more customers online?

Contact us today to talk with one of our SEO experts. We’re excited to work with you!

How to Improve SEO for Small Business

small business working

If you own a small business, you most likely know the value of generating leads and driving traffic to your website.

On this page, we’ll take a look at how SEO works for small businesses, as well offer some tips for improving your SEO strategy to drive more qualified traffic to your website.

What is SEO?

If you’re familiar with Internet marketing, you’ve probably heard about SEO or search engine optimization.

Basically, SEO refers to the process by which websites are optimized in order to rank higher in search results for targeted keywords and phrases.

For example, if you own a hair salon in Harrisburg, you will want your business to appear in search results when people in your area search online for related services. And you can optimize your website by including targeted search terms in key places on your website. You can also create and publish content related to your services that will help to attract people to your site and allow you to reach more customers than you could with traditional marketing strategies.

Why is SEO important for small businesses?

Small business owners, more than anyone else, understand the importance of driving qualified traffic to their stores.

If you’re looking for a cost-effective way to increase site visitors and leads, SEO is a great option for your small business. And SEO will help you stand out from competitors and make it easier for people to find your site, purchase your products and services, and contact you for more information.

Tips for improving small business SEO

Now, let’s look at a few specific tips that will help you improve your small business SEO strategy to achieve higher rankings in search results for keywords and phrases related to your industry. This will help your business attract more customers and enjoy greater online success.

Let’s look at a few tips for improving your website’s online presence to attract more customers.

Build relationships with industry influencers

The number and quality of links to your website can impact your site’s rankings and ultimately influence how you stack up against competition in your field.

Building relationships with industry influencers can help your small business achieve greater online success, and you can start by contacting bloggers and other businesses in your area. You may consider partnering with them to host a local event or you can offer to guest post on their blog or website.

This will automatically give you access to their audience and help you reach a larger customer base. You may even be able to score some backlinks to your website from authority sites.

You can also reach out to other small businesses in your area to host a community event. This can increase brand awareness for your business and help you reach and convert more people into satisfied customers.

Claim your business listings

Another thing your small business can do to improve your rankings in search results is to claim your business listings online, and you can start by registering your site on Google My Business.

Google My Business allows you to enter key information such as your location, hours, and photos. This can more people find your small business and help you appear in local searches for keywords and phrases related to your business.

You can also post information related to your culture and what makes your small business unique. And you can manage and respond to reviews online. This can help you attract and retain more customers, while boosting your rankings in search results.

Create customized content

Another way you can help your business stand out in search listings is to create content that is customized for local searches. In other words, you might create a landing page designed to resonate with a local audience.

Search engines love quality content, and creating valuable content that resonates with a local audience will help your small business to achieve higher rankings in search results.

When people search online and come across a helpful blog post or infographic created by your company, they will be more likely to click on your website, find out more about your services, and choose your company.

Customized content is not only valuable for humans, but it will also help to boost your rank in search results for keywords and phrases related to your business and industry.

Focus on long-tail keywords

Keyword research is the starting point for any successful SEO campaign. And the trick for choosing keywords is to pick terms that are being searched for and easy to rank for. In other words, it’s more valuable for small businesses to target more specific, long-tail keywords.

Broader search terms related to your business may receive a heavy volume of search traffic. But it’s often hard for small businesses to rank for these terms because competitors are also vying to achieve rankings for those keywords.

Spare yourself some time and money, and target keywords long-tail keywords that will result in more qualified traffic. For example, the phrase “buy children’s clothing” will likely result in more conversions that the broader term “clothing.”

It can be tempting to try to target more general terms because they typically receive larger volumes of traffic. But on the other hand, long-tail keywords often have less competition and result in more qualified traffic visiting your website.

This is important if your small business is going up against larger companies with more employees and a bigger budget.

SEO plans from WebpageFX

WebpageFX is a leader in the Internet marketing field, and we’re nationally recognized for our SEO services.

When your small business chooses WebpageFX for your SEO partner, we’ll take the time to get to know your business and your goals. Then, we’ll implement an SEO campaign designed to help you maximize your online presence and reach more customers.

We believe in transparency, so we published our SEO prices online to help you better evaluate our services and choose a plan that meets your needs. Don’t see a plan that works for you? We’ll work to create a custom plan designed to meet the needs of your small business.

Still not sure if SEO is worth the investment? We offer guaranteed SEO services. So if you don’t see results, we’ll refund your money.

Want to learn more?

Interested in learning more about how SEO can help your small business succeed online? Try our website grader, and start improving your SEO today.

Contact us today to talk with our SEO experts and receive a free consultation. We work with hundreds of businesses across the United States, and we’ll work with you to improve your online presence and reach more customers.

We’re excited to work with you!

How to Increase SEO Authority

SEO authority

If you’re familiar with Internet marketing, you’ve probably heard about SEO or search engine optimization. But you may be wondering how you can improve your SEO efforts to increase your online authority and expand the reach of your brand.

On this page, we’ll explain SEO authority and take a look at some tips for improving your SEO authority online. Keep reading if you want to learn how to reach more people and take your business to the next level.

What is SEO authority?

SEO refers to anything you do to optimize your website in order to rank higher in search results for targeted keywords and phrases.

For example, you can include keywords in your page titles and create content related to your services. This will help your site achieve higher rankings and attract more people to your business.

When it comes to online authority, Internet marketing experts typically look at a website’s page and domain authority.

Domain authority is used to measure the strength of a website. In other words, domain authority is a good indicator of how well a website will rank in search engine results. Typically, the higher the domain authority, the higher a website will rank.

Similarly, page authority refers to the strength of individual pages on a website. And pages with higher authority tend to rank higher in search engine results pages.

Why is SEO important?

You might have a beautifully designed website, but if nobody can find it, chances are they won’t contact you to find out more about your products or services.

SEO helps to position your website online where your best prospects are searching. For example, if you’re a dog groomer in Indianapolis, you want your business to appear when people in your area search for related services—and SEO can help!

With SEO, your website can stand out from the competition and achieve top rankings in search engine results pages (SERPs). This will ultimately help more people find your website and increase your leads and revenue.

Tips for improving SEO authority

Let’s take a look at some specific strategies to improve your SEO authority and help you reach even more customers online.

Build your link profile

The number and quality of the inbound links to your website can alter your site’s rankings in search results.

One way to improve your SEO authority is to build your link profile. In other words, you can reach out to bloggers and industry influencers in your field and ask if you can guest post on their blog. This can earn you some great backlinks to your website, and the more impressive links you earn to your website, the higher your site will rank in search results.

Create quality content

Search engines, like Google, love fresh, quality content. And keeping your site updated can help you improve your online authority and achieve higher rankings in search results.

Don’t be afraid to get creative with your content marketing strategy. You can start by creating a blog where you post regular updates each week. And then you can expand your strategy to include videos, infographics, and guides.

When developing your content marketing strategy, it’s important to remember that people love consistent updates. So you will want to consider creating an editorial schedule where you can keep track of when your content will be scheduled and what posts you are going to cover each month. This will help you stay organized and deliver valuable content on a regular basis.

Create social media profiles

Maintaining a presence on social media can also increase your online authority and brand awareness. And you can start by creating profiles on Facebook, Twitter, and LinkedIn.

These sites will help you connect with potential customers and listen in to uncover their sentiments about your company and services. You can also use social media to host contests, promote giveaways, and showcase what makes your business unique.

When people interact with you on social media, it will show up in the newsfeeds of their friends and family members, increasing the reach of your brand.

With these strategies your business can reach and influence more people than you ever thought possible with traditional marketing.

SEO plans from WebpageFX

WebpageFX is an award-winning Internet marketing company, and our SEO efforts have been nationally recognized.

We’ll take the time to get to know your business and your goals, and we’ll implement an SEO strategy designed to help you attract more traffic to your website and increase revenue.

In addition, we believe in transparency. And we published our SEO pricing online to help you evaluate our plans and select the option that works best for you. Don’t see a plan that aligns with your business goals? We’ll work with you to create a custom plan to attract more business to your website and ultimately increase revenue for your company.

Still wondering if SEO is worth the investment? We offer guaranteed SEO services. So if you don’t see results, we’ll give you your money back.

Want to learn more?

Interested in learning more about how to increase your SEO authority to drive more leads for your business? Try our free website grader.

You can also contact us today to find out how our team of SEO experts can help you reach more customers online and increase the reach of your business.

We work with hundreds of companies across the United States, and we’re excited to work with you!

Improve Local SEO

reviews improve local SEO

If you’re familiar with Internet marketing, you’re probably familiar with SEO or search engine optimization. And if you’re looking to drive more local traffic to your website, SEO can help.

SEO strategies can help you reach qualified prospects where they’re searching online.

On this page, we’ll take a look at local SEO and offer some tips that you can start using today to improve your reach online.

What is local SEO?

If you’re new to the world of Internet marketing, you’ve probably heard about SEO or search engine optimization.

Basically, SEO is the process by which websites are optimized to rank higher in search engine results for targeted keywords and phrases. And local SEO strategies help to improve your website’s visibility among a local audience.

If you’re a dentist in Salt Lake City, you will want your business to appear when people in your area search for dental services—and local SEO can help!

Why is local SEO important?

You might have a beautifully designed dentist, but if nobody can find your website, you will probably struggle to attract new customers and boost your sales.

With local SEO, you can improve the reach of your website and get in front of you target audience online. In other words, local SEO improves your chance of appearing in search results when people in your area search for products or services related to your business.

If you want to reach new customers and grow your business, local SEO is a great way to market your company online.

Tips for improving local SEO

Now, let’s take a look at some specific strategies you can use to improve your local SEO.

Claim business listings

In order to improve your local SEO, it’s important to claim your company profiles. And you can start by filling out your Google My Business page.

Optimizing your business listings with information such as location, phone number, and hours, can help potential customers find your business, and it improves your chances of showing up in local search results. You can also add photos and respond to reviews after you verify your page.

You can also target websites, such as Yelp and Yellow Pages, that offer local listings. This can help to send more local traffic to your website, and you can even encourage people to review your business on these websites.

Create local content

Creating local content is another great way to improve your local SEO strategy.

For example, you can publish custom landing pages designed to convert local traffic. Be sure to include keywords, such as your location, services, and areas of expertise.

This will boost optimization and help your pages appear higher in local search results.

However, keep in mind that stuffing a blog post or infographic full of keywords isn’t going to cut it when it comes to SEO. People want to read valuable, insightful content, and locals are no different.

Build links from other websites

The number and quality of inbound links to your website can directly impact your site’s rankings.

So focus on building valuable links to boost the credibility of your site. If you want to increase the number of links to your website from businesses in your area, you can host local events and encourage sponsors to link to your website when talking about the event.

You can also connect with local bloggers from your area and offer to guest post on their blog. This can earn you some great local links and give you instant access to a new audience.

Update your social media

Maintaining a consistent presence on social media sites, like Facebook and Twitter, and Google+, can improve the visibility of your business in local search results.

The more followers you attract, the more likely your pages will appear in search results. You can also host local contests, gather feedback, and encourage people to get involved with your business. This can increase the reach of your brand and make it easier for people to find you online.

SEO plans from WebpageFX

WebpageFX is a leader in the Internet marketing industry, and we’re nationally recognized for our SEO services.

We understand what it takes to get your business listed in local search results, and we’ll help you stand out from competition.

To help you better select a plan that’s right for your business, we published our SEO pricing online. Don’t see a plan that works for you? We’ll work to create a custom SEO plan designed to increase local traffic to your website.

Not sure if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll refund your money.

Want to learn more?

Interested in learning more about how improving your local SEO can take your business to the next level?

Contact us today. We work with hundreds of business across the country, and we’ll work with your business to increase online traffic, gain more qualified leads, and boost your revenue.

Improve Image SEO

taking a picture

If you’re new to the world of Internet marketing, you may have heard about SEO or search engine optimization. But you may be wondering what specific strategies you can implement to improve your rankings in search results.

One way to boost your rankings is optimizing your images for search. On this page, we’ll take a look at how you can improve your image SEO to rank higher in search engine results pages (SERPs) for targeted keywords and phrases.

What is SEO?

SEO refers to anything you do to optimize your website pages so that they rank higher in search results for targeted keywords and phrases.

For example, if you’re an interior designer in Atlanta, you will want your business to appear in top spots when people search for interior design services in your area. This will help to increase brand recognition and attract more traffic to your website.

Why is SEO important?

You might have the most beautifully designed website, but if nobody can find it, you won’t attract customers or increase your sales.

SEO helps to position your business online where your best prospects are searching. For instance, if someone searches for interior design tips and comes across an informative blog post by your company, they will be more likely to check out your website and services.

But how can you optimize your website so that it ranks in top spots? You can start by ensuring that your images are optimized for SEO.

Optimize images for SEO

Let’s take a look at some specific strategies you can start using today to improve your image SEO.

Choose the right image

Try to use your own images whenever possible. If you’re designing a team page, use photos of your own team rather than generic stock photos. This will help to give potential customers a glimpse into the culture of your business, and it helps them put faces to names.

However, if you do choose to use creative commons photos, make sure that they relate to your article or web page. If your post is about SEO, don’t include images of dogs…unless you’re talking about SEO for veterinarians. You get the point!

Choosing photos related to your article topic will help your post rank higher in search results.

Choose the right file name

After you select your image, it’s important that you choose a file name that reflects the photo content. This is important because you want search engines, like Google, to know what the image is about without looking at the actual photo.

If your photo is of the Eiffel Tower, don’t name it “DNC3458.jpg.” Instead, choose a file name that includes keywords and describes the image. For example, you could name the file “eiffel-tower-paris-france.jpg.”

This will help search engines better understand and index your photos, helping them to rank higher in search results.

Scale your image and reduce file size

User experience is an important for SEO, and slow loading times can negatively impact a visitor’s experience on your website.

Since images can have a huge impact on site load times, you have to make sure that your images are scaled to the size you want it to display. You also need to make sure that your files are an appropriate size. For example, you can reduce image file size by removing the EXIF data.

And tools like JPEGmini and PunyPNG can help you select files sizes best suited to your pages.

This can improve your site’s user-friendliness, and ultimately improve your SEO efforts.

Add alt and title text

Finally, you want to make sure that you add alt and title text to your images.

Alt text is basically a brief description of a photo that appears when the image can’t be displayed to visitors. In other words, alt text prevents information loss, and including SEO keywords in your alt text can help your rankings.

Similarly, title tags provide descriptions of images, and you can include more contextual images about the photos.

SEO plans from WebpageFX

When it comes to SEO, WebpageFX is an industry leader. And we understand what it takes to achieve greater visibility for your business in search results.

We even published our SEO pricing online to help you choose the plan that’s right for your business. Don’t see a plan that works for you? We’ll create a custom SEO plan designed to meet your business goals.

We’ll take the time to get to know your business and industry, and we’ll implement SEO strategies designed to help you attract and convert more leads.

Trying to decide if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back. So what are you waiting for?

Want to learn more?

Interested in learning more about how SEO can take your business to the next level?

Contact WebpageFX today and schedule a free consultation with one of our SEO experts. We work with hundreds of businesses across the United States, and we’ll work with you to take your business to the next level.

Does a Sitemap Improve SEO?

Search Bar

Are you looking to improve your website’s rank in search results with SEO? Wondering if a sitemap will help?

On this page, we’ll explain what a sitemap is, why it’s important, and how sitemaps impact your overall SEO strategy.

What is a sitemap?

A sitemap is a file that lists URLs for a website, along with metadata about each URL, such as when it was last updated and how important it is in relation to other URLs.

In other words, sitemaps spell out your website’s central content, showing both search spiders and humans where to find information on your site.

Traditional sitemaps are static HTML files that indicate the first and second level structure of a website. However, today it is recommended that you use an XML sitemap, which provides a link dump for search spiders to index. It’s important to note that XML sitemaps are feeds specifically designed for search engines, while an HTML sitemap is a page on your website designed to help visitors navigate your site.

Good sitemaps show an overview of your website, provide a pathway for search robots to follow, include text links to every page on your site, and quickly show visitors how to navigate your website.

Does a sitemap improve SEO?

Now that you understand the purpose of sitemaps, let’s take a look at how they can improve your overall SEO efforts.

Sitemaps help search engines more intelligently crawl your website and discover new pages. And when your major pages are included in search engine databases, you have a better chance of appearing in search results.

While sitemaps do not guarantee that your pages will be crawled and indexed, they certainly help.

Tips for optimizing your sitemap

Let’s take a look at some tips for optimizing your sitemap for the best SEO results.

Link sitemap from homepage

First, you want to make sure that you link your sitemap from your website’s homepage. This will help search engines find your sitemap and follow it through your website. Linking your sitemap from other pages may cause search spiders to find a dead end quit before indexing all of your pages.

Don’t include every link in your sitemap

While smaller websites may be able to include every page on their sitemap, SEO experts don’t recommend that larger sites do the same. Including a long list of links on your sitemap can look suspicious to search engines, who may assume you are a link farm.

In fact, most SEO experts recommend only including 25-40 links on your sitemap.

Submit sitemaps to search engines

After you create your sitemap, you can submit it to search engines. This will improve your chances of having your pages indexed and boost the likelihood that your pages will appear in search results.

Submitting sitemaps to search engines is a fairly easy process. For example, you can simply sign into your Google account and submit your sitemap using Google’s Webmaster Tools. Then, the search engine will know your sitemap exists!

Update your sitemap

Finally, it’s important that you keep your sitemap updated and include all major pages on your website. If you add or remove pages on your website, make sure the changes are reflected on your sitemap.

This will help search spiders crawl and index all of your important pages. And it will ultimately help you appear in search results for targeted keywords and phrases related to your business.

SEO plans from WebpageFX

WebpageFX is an award-winning SEO agency.

When you choose to work with WebpageFX, you’re choosing an unmatched team of Internet marketing experts, ranked #1 in the US for organic search engine optimization by Heardable.com, the independent authority on SEO vendors and pricing.

We’ll take the time to get to know your business, and we understand what it takes to drive results for companies in a wide range of industries. We work with everyone from jewelers to restaurant owners and construction companies. And we over guaranteed results, so if you don’t experience a positive return on your investment, we’ll give you your money back.

We also publish our SEO pricing online to help you make the most informed decision and to help you choose the plan best suited to your business goals. Don’t see a plan that’s right for you? We’ll work to create a custom SEO plan tailored to your business.

Interested in learning more?

Want to learn more about how sitemaps can improve your SEO efforts and get your website indexed by search engines?

Contact WebpageFX today. Our team of SEO experts understands how to design and implement a sitemap that will take your SEO efforts to the next level.

We work with hundreds of businesses across the United States, and we’re excited to work with you!

Improve SEO with Links

man typing on keyboard

If you’re new to the world of Internet marketing, you’ve probably heard the terms SEO or search engine optimization and link building being used around the office.

On this page, we’ll take a look at SEO and link building and look at some tips for improving SEO with links.

What is SEO and why is it important?

SEO is an umbrella term used to describe a number of strategies used to optimize a website so that it ranks higher in search results for targeted keywords and phrases.

Using SEO, you can position your website in front of your key prospects online.

For example, if you’re a caterer in Vermont, you want your website to appear when people in your area search for catering services. With SEO, you can optimize your website so that it contains keywords and phrases people search for when looking for your business. This increases brand awareness by making it easier for people to find your website. In addition, it helps you increase both leads and sales.

Why are links important to SEO?

Search engines, like Google, take many different factors into account when ranking pages. And the number and quality of inbound links to your website is a ranking factor.

Generally, a site with 100 quality, inbound links will rank higher than a site with only 10. So increasing the number of inbound links to your website can improve your SEO and help your site achieve top spots in search results.

There are several techniques for acquiring links to your website, and some people attempt to buy links from other sites. However, this won’t help your SEO because buying and selling links violates Google’s Webmaster Guidelines.

Tips for improving SEO with links

So if you can’t buy them, how can you improve your SEO with links? Let’s take a look at some tips for improving your website’s rankings by earning links.

Create quality content

If you want to earn more links to your website, you need to start by creating valuable content that people will want to link to.

People naturally want to include links to great content, and creating helpful blog posts, infographics, and guides is a great way to improve your chances of earning some great backlinks for reputable websites.

Build relationships with industry influencers

You can also earn quality links by nurturing relationships with industry influences.

Is there a broken link on someone’s website? Let them know! This is a great way to strike up a conversation, and they will be more likely to link to your content if you provide a helpful tip.

In addition, you can offer to guest post on other people’s blogs. Not only will this give you access to a wider audience, you may even score some backlinks.

If you don’t feel comfortable writing a guest post, you can comment on posts by relevant bloggers in your field. Offering insightful thoughts will help get your foot in the door and make them more likely to link to your content in the future.

You can also reach out to other bloggers, journalists, and industry experts to ask if they will share your content with their readers. If they find it valuable, they may share it on their website and include a link back to your site.

If you want to earn more links, sometimes all you have to do is ask. And the more quality backlinks you receive, the higher your website will rank in search results.

Include links to internal pages

In additional to building links from other websites, it’s also important to develop an internal linking structure.

Internal links connect pages on the same website, and they not only aid in navigation, but also help search engines discover and index new pages more quickly. In other words, internal links create clear paths for search spiders as they crawl and index your website.

For example, if you create a new page about content marketing, you can link to that page from older, relevant pages on your website. This will help to distribute page authority and ranking power across throughout your website.

SEO and link building plans from WebpageFX

WebpageFX is a full-service Internet marketing agency, and we specialize in SEO and link building.

We offer custom plans designed to meet your business goals, and our team of experts will work to understand your business and deliver results that take your company to the next level.

Want to learn more?

Interested in learning more about how you can improve your SEO with links?

Contact WebpageFX today for a free consultation. We understand what it takes to drive results for hundreds of businesses across the United States. And we can’t wait to hear from you!

Improve SEO on WordPress

Website editing and design

Do you use WordPress for your website or blog? Want your site to rank higher in search results for targeted keywords and phrases?

On this page, we’ll talk about the importance of SEO and how you can improve SEO on WordPress to boost your site’s ranking in search engine results.

What is SEO?

SEO or search engine optimization refers to the process by which a website is optimized to rank higher in search results for targeted keywords and phrases.

Basically, SEO includes anything you do to improve your website so that it achieves a higher ranking.

SEO is valuable for any company, no matter your size or industry, and it helps search spiders discover and index new pages.

Why is SEO important?

If people in your area search for products or services related to your company, you want your business to appear at the top of search results, ahead of the competition.

Using SEO, you can position your company where your most important prospects are searching online.

Ultimately, this will help your business attract and convert more leads, resulting in increased revenue for your company.

Tips for improving SEO on WordPress

Many businesses host their websites or blogs on WordPress, one of the best content management systems when it comes to SEO.

Let’s look at some specific tips you can implement today to improve your SEO on WordPress.

Use optimized themes

WordPress themes use codes to create various layouts and design, and Google sifts through the code to uncover relevant content.

If you have lots of code on your pages, you will have less room for optimized content and targeted keywords.

Additionally, since website speed is a ranking factor for Google, choosing a fast performing theme will help to boost your search rankings.

Set your permalinks

In WordPress, the default setting for permalinks isn’t SEO friendly.

Instead of http://yourwebsite.com/page-id?322/, set your permalink to http:yourwebsite.com/seo-for-small-business/.

You can also change your settings to Post Name (/%postname%/) or use /%category%/%postname%/ to improve your WordPress permalinks for SEO purposes.

Use header tags

You can also incorporate HTML elements, like header tags, into your WordPress posts to highlight important information.

Header tags make it easier for search spiders to interpret your content, and they also help humans pick up on important information in your posts.

Simply switch from visual to text editor in WordPress to incorporate HTML elements.

Optimize your image files

Google displays both text and images on its results pages, and including relevant images in your posts can boost your rankings.

In addition, it’s important to name your image files appropriately. Instead of naming your file “H234JL.jpg,” you can create a more descriptive title, such as “central-park-new-york-city.” Including keywords in the names of your photo files can help improve your rankings in search results for those terms.

You can also create alt and title tags to better optimize your images.

Create an XML sitemap

Including an XML sitemap will help search engines better index your WordPress site.

Sitemaps make it much easier for crawlers to uncover the complete structure of your site. And WordPress plugins, like Google XML Sitemaps can simplify the job. This plugin supports WordPress generated pages, and custom URLs.

In addition, it notifies major search engines each time you post about new content, helping them to discover and index new pages.

Use an SEO plugin

You can also consider adding an SEO plugin, such as Yoast, to your WordPress site.

This plugin includes everything from a snippit editor to real time page analysis. With SEO plugins, you can ensure that your page content is optimized for search, create helpful meta descriptions, generate an XML sitemap, and more.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO industry.

We’ll work with your company to understand your goals, and our team of SEO experts will create a custom plan designed to boost your rankings, attract more site visitors, and increase conversions.

And we offer guaranteed SEO services! So if you don’t see results, we’ll give you your money back.

We also publish our SEO prices to help you make informed decisions about our plans. Don’t see a plan that works for you? We’ll work to create a custom SEO plan to meet your business goals.

At WebpageFX, we’re dedicated to our clients, and it shows.

Want to learn more?

Interested in learning more about how you can improve your WordPress SEO?

Contact WebpageFX for more information and to receive a free quote. We work with hundreds of businesses across the United States, and we would love to work with you!

What are you waiting for? Start improving your SEO to drive qualified traffic to your website today.

Improve SEO Content

SEO content

If you’re familiar with Internet marketing, you’ve probably heard of SEO or search engine optimization. But you may not understand how SEO content can impact your rankings in search engine results pages (SERPs).

On this page, we’ll take a look at the importance of SEO content and how you can improve your SEO content to rank higher in search results for keywords related to your business.

What is SEO content?

If you’re new to the world of Internet marketing, you may have heard the term SEO content used around the office. In order to understand what SEO content means, it’s helpful to break the phrase into its two main parts—SEO or search engine optimization and content.

SEO is an umbrella term that describes various strategies used to optimize your website so that it ranks higher in search results for targeted keywords. This can involve a number of techniques, including creating and publishing valuable content.

Content can include anything from blog posts and infographics to videos, white papers, and downloadable guides. And SEO content is content created for the purpose of attracting search engine traffic.

Why is SEO content important?

By creating and publishing valuable content, you can position your business in front of your most valuable prospects online.

For example, if you’re a vet in Dallas, you will want your practice to appear when people in your area search for veterinary services.

If people search online for tips on house training a new puppy and they find a helpful blog post by your veterinary office, they will be more likely to check out your website and choose your practice. Additionally, incorporating keywords related to your services in specific areas on your website, as well as your content, can boost your rankings in search results.

Ultimately, SEO content helps more people discover your website, increasing leads, conversions, and revenue.

Tips for improving SEO content

Now that you understand the value of SEO content, let’s take a look at some specific tips for improving your SEO content.

Understand your target audience

The first step to creating killer content is understanding the needs and interests of your target audience. After all, how are you going to create content that resonates with your target audience if you have no idea what they’re looking for?

In addition to using surveys and analytics software, you can listen in on social media platforms to uncover sentiments about your company, products, and services.

You may also consider developing personas that represent your ideal customers. For example, do you want to target marketing managers or small business owners? Then, you can tailor your content based on the needs and interest of your personas.

Create an editorial schedule

People expect consistent content, and creating an editorial schedule will help you deliver.

Editorial schedules outline when you publish new content, as well as what the content will contain. For example, you might post new blog posts every Tuesday and Thursday and send out email updates on the second Friday of every month.

Setting up an editorial schedule will help you maintain a consistent upload schedule and also prevent you from scrambling to come up with content ideas.

You can easily use Outlook or Google Calendar to set up a schedule and share it with your entire marketing team.

Evaluate and adjust your strategy

Finally, it’s important to analyze the impact of your content to find out what’s working and what’s not.

By tracking your site’s analytics, you can find out which pages are performing well. In other words, which pages receive the most visits and shares on social media? Which pages earn the most links, and which pages convert the most leads?

Understanding these questions will help you to produce better content that resonates with your target audience and results in more sales.

If your content marketing isn’t attracting website traffic, you may need to re-work your strategy and consider incorporating various types of content, such as video blog posts.

This will help you ensure that your SEO content is driving results for your business.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO industry.

Our team of SEO experts will work with your company to understand your business and create a custom plan designed to meet your goals.

At WebpageFX, we believe in transparency, and we’ve published our SEO rates to help you better evaluate our plans.

When you choose WebpageFX for your SEO needs, you’re choosing unmatched expertise and experience that will take your business to the next level.

Interested in finding out more?

Want to learn more about how SEO can help your business? Try our website grader, and start improving your SEO content today.

Contact us to find out more about our custom plans, and start driving qualified traffic to your website.