What Do SEO Experts Do?


If you’re thinking about hiring an SEO expert for your website, you may be wondering, “What do SEO experts actually do?”

That’s a fair question – if you’re paying for services and you have the right to know what is going on behind the scenes, and without a bunch of technical jargon to confuse you.

Let’s take a look at what search engine optimizers (SEO’s) do. Read More

Blogging For Beginners

We know that good content is important for a healthy website. In concept, that makes sense, but in practice, it’s a little harder to execute.

How do you come up with good ideas to write about? How in-depth should it go? What’s the best way to run a blog?

These are all questions we’ll address – read on to learn more about building a strong blog for your website.

Read More

What is CRO?


 
You’ve optimized your site for search engines, you’ve published great content, and it seems like everything is in place to have a successful website – so why aren’t you seeing the leads or sales you were expecting?  Enter CRO. CRO stands for conversion rate optimization – and it’s an important piece to a successful site that you might be missing.

Read on to learn how CRO can help your website.

Read More

Are Meta Tags Important?

Google Meta Tags

If you’ve worked in the HTML code of your website, you may have seen meta tags on your pages and wondered, “Are meta tags important?”

After all, typing out HTML code by hand can be time-consuming and any code that doesn’t directly contribute to your website’s success might not be worth putting in (at least in your mind).

Even if you don’t typically work in HTML code, knowing how to use meta tags and what they do is important for your website.

Read on to see what you need to know about meta tags! Read More

How Content Affects Your Ranking

website content layout

If you’ve ever thought about focusing solely on the technical SEO aspects of your website, and not paying as much attention to the content that is posted on it, you might want to rethink that strategy. Content is truly the basis of SEO and is something that search engines like Google use to determine how your website should rank in the search results. Let’s look at the ways that content can influence your website’s ranking. Read More

Long-Tail Keywords Vs. Short-Tail Keywords

SEO Keywords

When you’re coming up with content ideas for your site and figuring out how you’re going to get your site closer to the top of results pages, one of the most important things to consider is keywords.

In the early days of SEO, keywords were the lifeblood of a website. The more of a particular word you had stuffed into your site, the better chance you had of ranking higher with Google for that keyword. Fortunately, all that has changed, and there are well over 200 factors Google uses when deciding how your website will rank.

However, that does not minimize the importance of having the right keywords in your website’s content. In other words, are the keywords you’re choosing matching the intent of users that are looking for content like yours?

In order to answer the question, we have to know what long-tail and short-tail keywords are. Long-tail keywords are more like phrases that are greater than 3 words and typically have a very focused and narrow intent.

Subsequently, short-tail keywords are keywords or phrases that are less than 3 words, that have a much more broad intent. Each type has vastly different implications for your site. Let’s take a look at what those implications are and how it impacts your website! Read More

How Much Should SEO Cost?

Deciding on SEO Plan

Businesses everywhere know they need to have a robust search engine optimization (SEO) strategy in place. What they aren’t sure of is how much SEO is going to cost.

The truth, as you might guess, is that the price tag associated with SEO varies greatly. In other words, there isn’t any set amount you should expect to pay per week, month, or year for SEO.

Before you become frustrated, though, you need to remember that it is possible to get a general sense of the cost of SEO. You simply have to take into mind some considerations when embarking on an SEO campaign.

Factors That Change SEO Cost

Below are some of the key factors that typically change the amount you can expect to spend on SEO:

  • In-house versus outsourced SEO measures. If you’re a small business and want a professional web development firm to do all your SEO — from content creation to back-end website coding and everything in between — you’re going to end up paying more for these services than if you did it all in-house.

Before you assume you’ll save tons of money by handling your SEO in-house, make sure you consider the time your team members will spend on these tasks. Sometimes, it’s cheaper to pay someone else to do your SEO, allowing your employees to focus on other revenue-generating responsibilities.

  • Scope of SEO campaign. SEO campaigns can vary greatly in scope. For instance, you may just want an SEO company to set up your operation’s social media sites, website and blog. From that point, you are secure in the knowledge that you can handle the day-to-day SEO. On the other hand, you might want to hire an SEO firm to cover all SEO, including writing social media posts and blog articles, sending out press releases, and updating website content regularly.
  • Current SEO strategy. Do you already have an SEO strategy in place that’s been working well, but you want to move your SEO to a different organization? This may be less costly overall than if you have zero SEO strategy and need a firm to help you develop one from the ground up. The same is true for a business that has an SEO strategy that hasn’t been working, or that’s backfired and incurred the wrath (and penalties) of Google.
  • Need for reputation management. Many times, SEO programs are launched because of a poor online reputation. In these cases, a full-fledged reputation management strategy and campaign may dovetail with a more generalized SEO program. If your intention is to drive down negative reviews by driving up your positive reputation, you can expect to pay more because you’ll need all the SEO power you can get.
  • Desire to have a sudden online marketplace blitz. In some cases, companies want to use SEO strategies to give their team members a sudden influx of leads. If this is important to you and you’re into a blitz marketing mode, you’ll probably need to spend more on your SEO than you would if you were just trying to build your online reputation slowly. A blitz can be done, but it needs to be powerful and fully planned.
  • Type of SEO firm you’re hiring. Let’s be honest: Not all SEO firms are worth their salt. You have to find the firm that not only has a solid reputation, but that also can provide you with what you want to achieve. You may pay less for an up-and-coming SEO firm, but you’ll get what you pay for in terms of knowledge.

Don’t look at the raw figures alone. Consider all the aspects of the firm you’re considering, including portfolio of successful SEO campaigns, length of time in the business, number of team members and more. Also, see how they’re doing their own SEO — is it professional?

Of course, at the end of the day, your budget will help drive your final decisions. With that in mind, remember that a good SEO program should increase your profits, which will allow it to pay for itself over time.