Are Meta Tags Important?

Google Meta Tags

If you’ve worked in the HTML code of your website, you may have seen meta tags on your pages and wondered, “Are meta tags important?”

After all, typing out HTML code by hand can be time-consuming and any code that doesn’t directly contribute to your website’s success might not be worth putting in (at least in your mind).

Even if you don’t typically work in HTML code, knowing how to use meta tags and what they do is important for your website.

Read on to see what you need to know about meta tags! Read More

How Content Affects Your Ranking

website content layout

If you’ve ever thought about focusing solely on the technical SEO aspects of your website, and not paying as much attention to the content that is posted on it, you might want to rethink that strategy. Content is truly the basis of SEO and is something that search engines like Google use to determine how your website should rank in the search results. Let’s look at the ways that content can influence your website’s ranking. Read More

Long-Tail Keywords Vs. Short-Tail Keywords

SEO Keywords

When you’re coming up with content ideas for your site and figuring out how you’re going to get your site closer to the top of results pages, one of the most important things to consider is keywords.

In the early days of SEO, keywords were the lifeblood of a website. The more of a particular word you had stuffed into your site, the better chance you had of ranking higher with Google for that keyword. Fortunately, all that has changed, and there are well over 200 factors Google uses when deciding how your website will rank.

However, that does not minimize the importance of having the right keywords in your website’s content. In other words, are the keywords you’re choosing matching the intent of users that are looking for content like yours?

In order to answer the question, we have to know what long-tail and short-tail keywords are. Long-tail keywords are more like phrases that are greater than 3 words and typically have a very focused and narrow intent.

Subsequently, short-tail keywords are keywords or phrases that are less than 3 words, that have a much more broad intent. Each type has vastly different implications for your site. Let’s take a look at what those implications are and how it impacts your website! Read More

How Much Should SEO Cost?

Deciding on SEO Plan

Businesses everywhere know they need to have a robust search engine optimization (SEO) strategy in place. What they aren’t sure of is how much SEO is going to cost.

The truth, as you might guess, is that the price tag associated with SEO varies greatly. In other words, there isn’t any set amount you should expect to pay per week, month, or year for SEO.

Before you become frustrated, though, you need to remember that it is possible to get a general sense of the cost of SEO. You simply have to take into mind some considerations when embarking on an SEO campaign.

Factors That Change SEO Cost

Below are some of the key factors that typically change the amount you can expect to spend on SEO:

  • In-house versus outsourced SEO measures. If you’re a small business and want a professional web development firm to do all your SEO — from content creation to back-end website coding and everything in between — you’re going to end up paying more for these services than if you did it all in-house.

Before you assume you’ll save tons of money by handling your SEO in-house, make sure you consider the time your team members will spend on these tasks. Sometimes, it’s cheaper to pay someone else to do your SEO, allowing your employees to focus on other revenue-generating responsibilities.

  • Scope of SEO campaign. SEO campaigns can vary greatly in scope. For instance, you may just want an SEO company to set up your operation’s social media sites, website and blog. From that point, you are secure in the knowledge that you can handle the day-to-day SEO. On the other hand, you might want to hire an SEO firm to cover all SEO, including writing social media posts and blog articles, sending out press releases, and updating website content regularly.
  • Current SEO strategy. Do you already have an SEO strategy in place that’s been working well, but you want to move your SEO to a different organization? This may be less costly overall than if you have zero SEO strategy and need a firm to help you develop one from the ground up. The same is true for a business that has an SEO strategy that hasn’t been working, or that’s backfired and incurred the wrath (and penalties) of Google.
  • Need for reputation management. Many times, SEO programs are launched because of a poor online reputation. In these cases, a full-fledged reputation management strategy and campaign may dovetail with a more generalized SEO program. If your intention is to drive down negative reviews by driving up your positive reputation, you can expect to pay more because you’ll need all the SEO power you can get.
  • Desire to have a sudden online marketplace blitz. In some cases, companies want to use SEO strategies to give their team members a sudden influx of leads. If this is important to you and you’re into a blitz marketing mode, you’ll probably need to spend more on your SEO than you would if you were just trying to build your online reputation slowly. A blitz can be done, but it needs to be powerful and fully planned.
  • Type of SEO firm you’re hiring. Let’s be honest: Not all SEO firms are worth their salt. You have to find the firm that not only has a solid reputation, but that also can provide you with what you want to achieve. You may pay less for an up-and-coming SEO firm, but you’ll get what you pay for in terms of knowledge.

Don’t look at the raw figures alone. Consider all the aspects of the firm you’re considering, including portfolio of successful SEO campaigns, length of time in the business, number of team members and more. Also, see how they’re doing their own SEO — is it professional?

Of course, at the end of the day, your budget will help drive your final decisions. With that in mind, remember that a good SEO program should increase your profits, which will allow it to pay for itself over time.

Why Technical SEO Matters

technical SEO

Does it seem as if all SEO, short for search engine optimization, is created equal? It’s actually not, and it can be broken down into different forms. This includes technical SEO — which may sound daunting, but don’t let the name scare you. You don’t need a deep understanding of technology to understand the concept of technical SEO.

A brief explanation of technical SEO

When you think about SEO, you probably immediately think about keyword-optimized website content, such as articles, blog posts, landing page content, web page content, SKU/product descriptions and headers. It’s certainly the most commonly discussed form of SEO, at least in general conversation. If you’re a company owner, you may have quite a bit of experience in content-driven SEO, or at least a familiarity with it.

Technical SEO is different because it involves the SEO you can’t see. It’s all the backend elements that add to content-related SEO. Think of it this way: Without technical SEO, your content-driven SEO can never fully live up to its potential. However, your visitors will never really notice your technical SEO. It’s for the search engine’s crawlers, not for humans.

Examples of technical SEO

What are some good examples of technical SEO? Consider these website-related concerns:

  • Site creation. How has your website been created? What language was used for the programming? What does the framework look like? To a search engine like Google, it’s essential your site be easy to crawl. If you make your website too complex, Google will simply move on. Using outdated programming languages or complex frames and templates will lead to lowered rankings, no matter how wonderful and keyword-optimized your content may be.
  • Site speed. Speed definitely plays a huge role in technical SEO. The faster your site loads, the more positive it is for both bots and visitors. You can improve your site speed by eliminating images and videos that simply take too long to load. It’s better to not have them than to ruin your rankings because of a technicality.
  • Site navigation. Is it hard for Google to navigate your site? All the keywords in the world won’t help you get a higher position on the search engine rankings. Your site should be very cleanly laid out and understandable for crawlers.
  • Site meta information. Meta tags, page titles and meta descriptions somewhat straddle technical SEO and content-driven SEO. Yes, they are keyword-rich, but they are also indicators for search engines. When used correctly, these backend elements can serve as a kind of overview for the search engine. They tell the search engine quickly what the web page is going to provide the visitor. It’s like reading the back cover or the inside flap of a book.

Of course, there are other aspects of your site development that constitute technical SEO. These are just some prime examples of them.

Technical SEO lays the groundwork for content SEO

Why is technical SEO necessary? It lays the groundwork for content-related SEO and revs up the response rates for your keyword-rich content. Think of it as the building blocks for a successful SEO program. Without technical SEO, there’s really no foundation in place to keep your SEO moving along. You’re just aiming at a target in the dark.

You need to encourage your SEO any way you can, and that includes being cognizant of your technical SEO. Even if you’re thrilled with your current content SEO results, you should still be concerned about the technical side. After all, you can be sure your top competitors are focused on technical SEO, which means you should be, too.

How Long Does It Take to Improve SEO?

using Google on a tablet

If you’re familiar with Internet marketing, you have probably heard about SEO or search engine optimization. You may even have a strategy in place for improving your SEO efforts. But you may be wondering how long it will to before you see results.

On this page, we’ll take a look at SEO, why it’s important, and how long you can expect to wait to see results for your SEO efforts

What is SEO?

SEO is basically anything you do to improve your website so that it ranks higher in search results for targeted keywords or phrases. In other words, it is an umbrella term that describes a number of strategies used to optimize your website.

For example, if you’re a florist, you can optimize your site to include keywords related to your business and content that people will find helpful when searching for your services. This can improve your chances of showing up in search results when people in your area search for florists.

Why is SEO important?

You may have the most beautifully designed website, but if nobody can find it, you may struggle to attract relevant traffic to your website, increase leads, and boost revenue.

SEO is important because it helps position your website where your most important prospects are searching online. And it improves your chances of ranking in search results for relevant keywords related to your business.

Ultimately, SEO helps you stand out from the competition, increase brand recognition, and attract more traffic to your website.

But SEO results don’t happen overnight. Wondering how long it will take before your SEO strategy starts driving traffic to your website? Keep reading to learn more.

How long does it take to improve SEO?

In the olden days of search engine optimization, people would typically select a few keywords that they wanted to rank for and knew would drive traffic to their websites.

Then, they would simply optimize their websites for those keywords, include them in key places, and watch the traffic start to flow to their sites.

However, today people should be more concerned with how long it will take for SEO to start increasing sales and leads rather than just improving your traffic for a few targeted keywords.

Ultimately, the amount of time it takes for SEO to start generating leads and sales can vary depending on a number of factors.

Age of your website

Older websites tend to rank higher in search results for targeted keywords and phrases. And it can take longer for newer pages to get indexed by search engines.

To help Google find and index your new pages more quickly, it’s important to link to them from relevant, existing pages on your website. This will help to spread link authority and improve the likelihood that your new pages will achieve higher rankings in search engine results.

Previous SEO work on website

Depending on whether or not you’ve had SEO work done previously on your website, it may take longer for you to see results. And this can ultimately influence the amount of time it takes to see results from your current SEO campaign.

Website’s link profile

Your website’s link profile can also impact the amount of time it takes before you see results with a new SEO campaign.

The number and quality of inbound links to your website is a ranking factor, and it can send signals to Google that help determine where your website ranks for targeted keywords and phrases.

So if your website already has a lot of great links from credible websites, you could see results much quicker than if you are building a link profile from scratch. Ultimately, the number of links you receive to your website can alter your SEO efforts, so focusing on building links and connecting with industry influencers can boost your SEO efforts and help you achieve higher rankings in search results and reach more business for your company.

SEO plans from WebpageFX

WebpageFX is an award-winning leader in the SEO field, and we help hundreds of businesses across the United States improve their SEO and reach more customers online.

At WebpageFX, we believe in transparency, so we published our SEO pricing online to help you choose the plan that’s right for your business. If you don’t see a plan that works for you, we’ll work with your company to design a custom SEO strategy to meet your business goals.

Still not sure if SEO is worth the investment? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back.

Let us handle your SEO strategy so you can focus on what you do best—providing exceptional service to your customers.

Want to learn more?

Interested in learning more about how you can improve your SEO efforts to reach more customers online?

Contact us today to talk with one of our SEO experts. We’re excited to work with you!