Grade My Website Resources
Need help improving your website? Looking for ways you can bump up your grade, learn how to improve your website rankings in search engines, attract more visitors, and learn how to improve your website overall? Look no further than our resources section!
These resources are designed to help you learn more about the factors that we took into consideration when producing your website grade. With each commonly asked question, you’ll get an easy to understand explanation, as well as some actionable suggestions, guidelines, and metrics that you can use to improve your website and boost your score.
Why Am I Not Ranking High on Google’s Search Results?
There are a lot of reasons why your website could be underperforming in the search results. The most common issues that arise when evaluating how good your SEO is, relate to title and meta tags, quality content, keyword usage, and link profile.
Titles and meta tags should be unique for each page and entice people to click through to your website. Your website should contain quality informational content that people would genuinely benefit from. Within that high-quality content, keywords should be naturally weaved into the information in a way that gives people a good indication they are getting the answer they are searching for. Keywords also give Google a good indication that the content on your site is relevant to what the person has searched for.
In addition to all of those pieces being in place, it’s important to have links to your site on other websites. This is a very strong signal for Google when they determine whether or not your site is trustworthy. If your site does not have many links from authoritative websites, this can result in a much lower ranking on the search engine results page. Check out these articles to learn more about how to optimize your website and your keywords for Google and how to get more links to your website:
- Which Factors Affect My Search Engine Rankings the Most?
- What Other Factors Might Affect My Rankings?
- What Determines Domain and Page Authority?
- How Can I Get More Links to My Website?
- Why is Anchor Text in Links So Important
Are People Enjoying My Website’s Content?
One of the most important metrics for measuring the success of a website is engagement. Are your website’s visitors actively engaged with your content and spending time digesting it?
Most website analytics platforms like Google Analytics will help you make this determination by showing you things like how much time users are spending on your site and how many pages they are typically viewing before exiting your site.
If you believe that users are not engaging with your content, you may need to make a few adjustments. Think about what someone visiting your website would really want to know and use keyword research to back up your intuition. Adjust your content so that it is providing value for your core visitors.
One thing you should always avoid is writing content specifically to rank high in Google. If you are putting so many keywords in your content that it doesn’t make sense and does not provide value for humans, Google will pick up on this and penalize you for it.
On the other hand, if you create genuine, quality content for the people visiting your site, you will find that engagement will increase over time. To learn more about how to make a good website and create engaging web content, check out these articles:
- Improve SEO Content
- How Web Design Affects Your SEO
- What is User Experience Design?
- How Content Marketing Helps Your SEO
- How Can I Increase My Conversions
Why am I not Getting a lot of Sales/Leads on my Website?
“Conversion Rate” refers to the rate at which people purchase goods or services on your website, and what they do to convert can vary depending on the site.
For example, if you are a lawyer with a website, you most likely get leads when someone submits a contact form on your site – this would be considered a conversion.
In the same way we can optimize our site for search engines, we can optimize it for conversion rate. This is aptly called conversion rate optimization or CRO. This is the practice of adjusting the paths and features on your site to make it very easy for people to do the conversion action you desire.
If you feel you are not getting the leads or sales on your website that you should, it may be because it’s too complicated for people to convert on your site. To improve this, try experimenting with contact form placement, internal linking, and call to action buttons to see what works best. To learn more about conversion rate optimization, take a look at these resources:
Why is my Website not Getting a lot of Traffic?
Whether your main objective on your website is to make a sale or get a lead, it’s hard to do either if no one visits your website in the first place. Most of the time, low traffic counts walk hand in hand with low rankings on search engines which makes sense – less visibility equals less traffic.
However, if you are ranking fairly well on Google but still not getting traffic, there could be another issue at play. The first thing you might want to try is revising your title tags and meta descriptions.
These greatly influence whether or not someone will click on your website on the search results page. If you have missing descriptions or titles that don’t make any sense, chances are people are going to be less likely to click on your site.
Since click-through rate is a ranking factor for Google, it is only a matter of time before you start to fall in the rankings as well. Having well written and enticing title tags and meta descriptions can give you a boost in traffic and hopefully drive more sales or leads to your site! To learn more about how to improve traffic for to your website, read this articles:
- Why Technical SEO Matters
- How Much Do Title Tags Really Matter?
- How Can I Boost My Website’s Traffic Quickly?
- How Can I Get More Search Engine Traffic?
- How Do Meta Descriptions Help My Website?
Whether you’re a beginner running your very first website or a seasoned e-commerce expert, it’s our hope that these resources put you on the right path to long-term online success — and that they give you the knowledge and tools you need to improve your website score dramatically.